Why Demean Mother’s Love for Brand Promotion? #Swiggy

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I am not crazy or impatient for watching idiot box on regular basis. I do take care to keep myself updated with the news, announcements, and declarations and I do tune in periodically to update. Being music lover, during weekends, after regular chore, I do switch in to watch my musical and dance shows relayed on weekends. Normally, I am unable to catch on regular time but try to watch repeated telecast in my leisure hours.

Generally, I don’t watch advertisements in between the shows rather I catch up with my incomplete chores. One day, I was lazing around during break and watched Swiggy ads depicting Mom and child. In first go, I took it at ease but when I watched in repetition over different channels, tentacles of my mind was alarmed.

I felt pity for the ad team of who on spree to establish the brand in the market preferred to disgrace mother’s instinct of unconditional love and affection.

Is it fair on the part of the Swiggy brand promotion team?

A big No…I would say and I believe that the Mom fraternity and the family people would not digest it easily if they watch the advertisement carefully.

The truth is, Mom is the most caring creature on the planet who is ever ready to attend to their baby‘s call unmindful how old is she. The instinct is found in all mothers irrespective of species, human, birds or animals.

If at any time of the hour, the child asks for food…Mom is ready to cook and serve…not only Mom, all motherly figure, Moms, Aunts or Grannies tend to have the same tendency to attend to their child and promise them a good satisfying meal.

It is believed that No Food can replace the taste of food cooked by Mom, because she cooks with devoted love and devotion which spice up the indispensable relation.

Swiggy’s ad depicts that the Mom ignores the request of children to provide them with the sumptuous meal rather places an online order to Swiggy and the delivery boy is at the doorstep with the food parcel.

I felt quite hurt watching these ads and could not imagine as to why Swiggy stooped so low for branding.

Why Swiggy depicted such sensitive issue to demean the worth of Mother’s love for TVC

The time is changing and so the values and ethics. The Kids of today are not so concerned about their elders and if a Mom acts in a typical way as shown in advertisements, will the kids have respect for their Mom.

The message aired should be in the line of accordance of society.

Please don’t create a bad image of a Mom to promote your brand. There are umpteen ways to gather public attention towards a brand, why stoop to such a level where you demean a Lady who is worshipped as a Goddess by their children and considered to be a Super Woman with Super Powers.

As far as I know about myself, my ancestors, my friend circle and society, Mom gets over anxious if a child skips one bread less than their appetite.

I do agree, Mom have their own life and she can enjoy TV games with her child or a leisure period with her Mom and child…but she cannot go to an extent to order food on Food chain website when child requests to prepare his/her favorite homemade food.

Yeah, Mom throws parties to celebrate special occasions and weekends but still a kind request of a child for home cooked food can never get ignored.

I request Brand promotion team to study the bad impact of the ad on social strata and Motherly figure.

Please withdraw the current advertisement depicting Mom and child with a kind request for food…don’t demean the generous love of a Mother.

Readers, please do share your views on this article.

Will love to receive brickbats, applause and criticism.

Ila Varma
Mom of Two Kids.

Funny Characters Of Bhabiji Ghar Par Hain! #ZEE5

 

 

Bhabiji Ghar Par Hain

Ever since its launch, “Bhabiji Ghar Par Hain
has attracted a huge number of fan following. It is one of the most talked show
amidst viewers and the catchphrase Sahi Pakde Hai” is very popular among people of all ages.

The series Bhabiji Ghar Par Hain is produced by Benaifer Kohli and Sanjay Kohli under the banner of Edit II Productions. It is a light-hearted comedy that refreshes the mind after a hectic day. The daily dose of laughter is a great stress buster and certainly qualifies for a repeat watch.

The colloquial catchphrase from the show has especially gone incredibly popular. Many have started using “Sahi Pakde Hai” in their social media posts and everyday conversations too.

The show revolves around two neighbouring couples, the Tiwari’s and the Mishra’s who are fed up with their own partners and both the males develop a crush on each other’s wives. They are always looking forways to impress their crushes. But all the efforts to stir an interest go futile but still, they do not lose hope and continue to devise new methods to impress their crushes.

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Characters

Interesting Characters From The Show

  • Manmohan Tiwari – Played by Rohitash Gaud, Manmohan is a
    successful businessman dealing in undergarments. He is coined as ‘Kaccha-Baniyaan’ because his neighbour Mishra feels that his business is degrading. He is attracted to Anita, his neighbour’s wife and leaves no stone unturned to
    woo her.

  • Angoori Tiwari  – Played by Shubhangi Atre Poorey, she is a typical traditional Indian housewife who loves to wear sarees and follow the traditions diligently. She is famous for the iconic tagline “Sahi Pakde Hain” and her incorrect English have made her a lovable character with a great fan following. Her “Tu-tu-Main-main” with Ammajee is another hilarious highlight in the show.

  • Vibhuti Narayan Mishra –Played by Aashif Sheikh, he is studious fellow but is not able to get a job due to false pride and ego. Hence, he is termed “Nalla” meaning useless. Most
    of the time, he is busy with devising unsuccessful methods to earn money through odd means. He is well versed in reciting poetry and through poetry, he keeps trying to woo Tiwari’s wife, Angoori.

  • Anita Mishra – Played by Saumya Tandon, Anita is a
    literate, headstrong and independent lady who is the breadwinner for the Mishra family. She runs a grooming class in Kanpur and has a black belt in Karate. She is a good friend of the naïve Angoori and is Tiwari’s crush, who keeps trying to woo Anita.

Why viewers are attracted to the Bhabiji Ghar Par Hain

  • The character of Angoori and the way she presents her comical self on screen leaves viewers in splits.
  • Mishra and Tiwari have some really funny quirks to their characters that makes them fun to watch.
  • The epic expressions of the characters take the funny scenes to a whole new level.
  • Catchphrases like “Sahi Pakde Hain” and “I like it” have a massive impact with them becoming a part of popular culture.
  • Even supporting characters like Ammajee & Saxena have got some really fun moments that make the show a great watch.

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This show has grabbed the attention of audiences, everywhere in India with a new and interesting comical situation that feels both relatable and funny. That’s possibly what makes the show fun to watch even after so many years of it being on air.

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