Friday, November 17, 2017

Youth lifestyle brand Integriti launches ‘Integriti Dance Music’, gives you a chance to lunch with DJ Hardwell

November 2017: For the first time in India, leading youth lifestyle brand Integriti, from Kewal Kiran Clothing Ltd. has conceptualized its own music festival “Integriti Dance Music”. With a vision to make it India’s biggest dance music experience, Integriti has joined hands with Guestlist4Good to launch the ultimate music extravaganza ‘Integriti Dance Music’ at Guestlist festival at DY Patil Stadium, Mumbai. All Integriti fans can be a part of this two day music extravaganza by shopping at an Integriti store for Rs. 2999/- and win a confirmed entry into the festival on 2nd& 3rd December. Boasting of high octane line up of artist, day one includes the big wigs of Indian music industry Adnan Sami, Nucleya and playback sensation Mithoon, Shaan while day 2will be featuring Fire starter and India’s favorite DJ Hardwell along with globally acclaimed names like record producer duo W&W, electrifying DJ and producer Suyano and many more. The customers not only get a free ticket to the festival on shopping for Rs. 2999/- but also get a chance to enter the contest where 50 lucky winners get a chance to lunch with DJ Hardwell.

Commenting on this, Mr. Vikas Jain, Director, KewalKiran Clothing Ltd. said, “Our customers are the youths of India, who love listening to all kinds of music. DJ Hardwell is the most well known DJ in the world. What best way to thank our loyal patrons for their love and support than get them to witness a rocking performance by DJ Hardwell and give them a chance to meet him in person and have lunch with him”. He further added, “At Integriti we wanted to create a property that matches the current brand imagery and connects with our target audience and truly brings out the Spirit called Youth and driving overall profitability. We wanted to spread the powerful message of coming together but not in a preachy way. This led to the idea of creating our own music festival, “Integriti Dance Music”, where youths would come together and connect. Music never gets boring or preachy. We are launching our unique property at Guest list festival and have the best International and Indian line up. We are also designing an entire collection dedicated and inspired from the fashion followed in music fests and even coming up with limited edition Hardwell merchandise”. 

In line with the brand proposition of carrying your confidence with you while being free spirited, “Intergriti Dance Music” strives to bind the world’s largest and most happening community ‘The Youth’ through this festival. It also aims to contribute towards empowering and educating 1,00,00 lesser fortunate through this festival and support treatment of the needy through Vijay Vallabh Hospital.

So join the Integriti Dance Music Movement by shopping for just Rs. 2999/- and be a part of the most smashing music culture at D.Y. Patil Stadium. 

Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

Thursday, November 16, 2017



~Singing sensation Arijit Singh gets ready to woo audiences in ten cities across the country with his first ever India tour~

~Tickets are exclusively available on BookMyShow~

Mumbai, November 14th, 2017: MTV, the brand that introduced India to music television andIndia’s Leading Media and Entertainment Company- Wizcraft International have come together to present the first-ever Arijit Singh Live in Concert - The MTV India tour. The concert series, an initiative of GiMA Concerts, is slated to begin on Arijit’s home-turf, Kolkata on December24thand will be held across major cities right up till March 2018.The singer, who has captured the hearts of over millions across the world, is all set to take the nation by storm with his chartbusters.Fanswill be able to get their tickets exclusively on BookMyShow, India’s largest online entertainment ticketing brand.

Famously known as the Soul of Bollywood, Arijit Singh has sung over 150 tracks, won more than 50 popular awards, and has acquired a staggering fan base that’s growing every year. Not only are his songs heard in India, but Arijit Singh has his fan following all over the world and has been recognized as the most-heard artist for four consecutive years.

Commenting on the occasion, Arijit Singh shares, It will be my first integrated and exclusive India tour and I am grateful to have this opportunity to perform live for my audiences across different cities. This journey along with GiMA& MTV will definitely be an incredible experience for me.”

Sabbas Joseph, Director & Co-Founder Wizcraft International said “Wizcraft International has always endeavored to bring forth artists, and concepts that are unique and larger than life concerts witnessed never before. We are glad to present a series of live concerts under the aegis of GiMA concerts in partnership with Viacom18’s MTV with the reigning superstar, Arijit Singh, which also happens to be his first national tour. These concerts are scheduled in the ten cities across the nation with an aim to bring the superstar closer to his mammoth fan base. We look forward to entertain audiences with the best of his music.”

Raj Nayak, COO, Viacom18 added, "MTV has always been a pioneer where music programming is concerned. Be it introducing India to music television to creating the biggest ever music format shows such as MTV Unplugged, Coke Studio@MTV, MTV Spoken Word and many more. This is the one brand that not only understands music but is also the ultimate word on the youth and is always in tune with what they like. A multicity concert with one of the most celebrated young singers of today, Arijit Singh ticks all the right boxes for us and who better than Wizcraft to execute such a fantastic initiative at such a grand scale. All I can say is, what you see is just the beginning of perhaps a new phenomenon where artist tours are concerned. Just remember MTV brought it to you first!”
Speaking about the concert tour, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “MTV has always been the vanguard for anything related to the growth of good music in India. However, what makes MTV stand out even further is that it’s the universe of the young and so we make sure we reach out to our audience through all the key touch points – be it on air, online, through our merchandise, our cafes or through online events. This 10-city tour is yet another step for us to get up, close and personal with the youth by bringing them today’s biggest Bollywood singer – Arijit Singh - who has established his name as the singer of the most romantic love ballads India has produced in recent times. We are sure that this tour is going to be an exciting opportunity for us and for the youth as well. We hope to bring more such initiatives for our discerning audiences going forward.”

Kumar Razdan, Head- Events (Business Development), BookMyShow said, “BookMyShow has been playing an integral part in bringing some of the best live musical experiences to fans across the country. We are now excited to be working with Wizcraft International and GiMA concerts to bring Arijit Singh’s first mega national tour to entertain the audiences.  Arijit Singh, with his soulful melodies, has struck a chord with millions of fans in India making him the voice of this generation. As the official ticketing partner for this ten-city tour, we are committed to ensure a transparent, safe and constant opportunity to his fans to get enchanted by his music and are determined to make this event a phenomenal success.” 

The tour will mark its footprint in ten prime cities of the nation namely Kolkata, Gurgaon, Chandigarh, Indore, Pune, Hyderabad, Jaipur, Ahmedabad, Guwahati and Mumbai. The shows will feature the singer in the lead showcasing his best music. While Arijit Singh shall be singing his biggest hits, the audiences should expect to be surprised with a special element in every city. The tour, curated by Wizcraft Entertainment International and TM Talent Management will reach out to every major Indian city.  Through Viacom18’s leading brands such as MTV, MTV Beats, Colors and Rishtey, audiences will be engaged till the very end when a special broadcast that captures the best moments of the tour will be shared on the platforms.

To book tickets for the concert& to know more please visit:

About GiMA Concerts:

GiMA (Global Indian Music Academy), a unique Wizcraft International initiative, is a pioneer when it comes to honoring talent in Indian Music. Over the 6 years, GiMA awards have given the Music industry a unified platform to celebrate and honor talent across various genres in Indian music, giving them the same importance and recognition.
GiMA has been successful in bringing together the music fraternity of the country on a unified platform to promote Indian music and musicians to positively impact the lives of musicians, industry members and society at large.

Taking this initiative ahead, GiMA presents – GiMA Concerts.  GiMA Concerts is an annual multi-city tour with an objective to celebrate the biggest music artists in the country, in a Live, never seen before format.

To begin with, GiMA Concerts have tied up with the most influential artist in India, Arijit Singh, his unmatched Bollywood songs has unified the nation. It is going to be Arijit’s first ever India tour, taking him across 10 cities over a period of 4 months.

GiMA is powered by Wizcraft, one of India’s leading Communication & Entertainment Company, integrating strategy, creativity and technology to provide unique experiences. Wizcraft’s in-house brands include IIFA, GiMA, Star Guild Awards and Kingdom of Dreams. Wizcraft has successfully conceptualized, organized and executed large scale events & concerts such as the Opening and Closing ceremonies at the 19th Commonwealth Games, 50 years of Indian Independence Celebrations, Opening Ceremony at Hannover Messe (2015), Global Citizen India Festival, Michael Jackson Live etc.

About MTV:

MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists.  50 MN fans following MTV across show pages on social media have made it one of the top brands in social influence as well. MTV consumer products are available across 35+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. In 2015, MTV also launched its first ever café in the world, FLYP@MTV at New Delhi in India. MTV has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged, MTV Girls on Top, MTV Love School and keep them engaged through various cause led initiatives such as MTV Rock the Vote and MTV the Junkyard Project. For information about MTV in India, visit

About Viacom18:

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

About BookMyShow:

BookMyShow, (Bigtree Entertainment Pvt. Ltd.), is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai (India) in 1999 and launched in 2007, BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers. For more information, please visit

Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

Monday, November 13, 2017

Officer’s Choice Blue Mirchi Top 20 enthralls Indore with Live Performance by Nakash Aziz!

~ Officer’s Choice Blue with Radio Mirchi brings to consumers a dazzling musical evening ~

Indore, 12th November, 2017: The 3nd edition of ‘Officer’s Choice Blue Mirchi Top 20 LIVE’ saw Nakash Aziz enthrall music lovers with an electrifying performance in Indore.  

Speaking on this initiative, Bikram Basu, Chief Operating Officer at Allied Blenders and Distillers said, “We love music in this country and it’s a pleasure to present some of the best talent in the long running Officers Choice Blue Mirchi Top 20.”

Mr. Mahesh Shetty, COO ENIL, said, “We are extremely thrilled with the way Officer’s Choice Blue Mirchi Top 20 has grown. This year the property has got even more exciting and comprises some of the best talents in our country. We aim to entertain Officer’s Choice Blue consumers, make them feel happy and joyous with the best music there is.”  

Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

Ziqitza Healthcare Ltd refutes malicious reports!

Ranchi, Nov 11, 2017: Ziqitza Health Care Ltd. (ZHL), one of India’s leading emergency medical service provider, announces that it will soon commence their services in Jharkhand. The company strongly refutes the wrongful and baseless reports about its business and believes these malicious attacks are politically motivated. Contrary to the incorrect and uncorroborated media reports, ZHL has every legal right to conduct its business in India and abroad. The company has not been blacklisted in any State in India or overseas. The company successfully manages and operates EMS in partnership with the State Governments in Odisha, Madhya Pradesh, and Punjab and has played a pivotal role in saving lakhs of lives in these regions. 

ZHL has won the bid for Jharkhand EMS after emerging as the L1 bidder, through a fair and transparent online tender where two companies were shortlisted after a rigorous review process. The tender was administered as per the statutory guidelines and regulations laid down by the NHM and the State Government of Jharkhand. 

Ziqitza condemns the recent reports that many media outlets have published out of context, with a clear intention to sensationalize the news. Ziqitza had received foreign investments from two leading reputed companies. One of the shareholders, as reported by news agency, had routed their investments through a company incorporated in Mauritius, which was the case with most foreign investments made in India at that point of time. ZHL had adhered to all approvals / compliance and disclosures to all the regulatory authorities of their respective jurisdiction in India and abroad. The Company had also reported all related transactions to the RBI and other regulatory authorities as applicable. The media has conveniently ignored that the original newspaper report has clearly mentioned that being on the list does not make any investments illegal or illegitimate. 

ZHL had been set up with a vision to assist in saving human lives by providing a leading network of fully equipped Advanced and Basic Life Support Ambulances across the developing world. ZHL is currently operating 2100 plus Ambulances across Mumbai, Bihar, Kerala, Punjab and Odisha, J&K, MP and Tamil Nadu. ZHL has reputed investors like Acumen Fund, GMR/AMR (USA largest Ambulance Company), HDFC, IDFC and India Value Fund on board. 

ZHL’s Strategic Partners include London Ambulance Services, Life Supporters Institute of Health Science and New York Presbyterian Emergency Medical Service (NYP-EMS).

ZHL has currently more than 9000 people working tirelessly, day and night, to serve people in India. ZHL is currently operating more than 3000 ambulances across 18 states and have served more than 6 million people, till date.

Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

Sunday, November 12, 2017

Top 10 gifts for this Children’s Day! #Cadbury's #Celebrations

Every year, Children’s Day is celebrated on 14th of November on the birthday of Late Jawaharlal Nehru, the first Prime Minister of India. He loved children and so his birth anniversary is celebrated as Children’s Day since long.

In 70’s, 80’s and 90’s, this celebration was confined within the School premises and this was the important day in the life of a student when he was presented with sweets and gifts by the teachers and school authorities and the teachers organised game and play shows dedicated to children. Children were allowed to go to school in their home dress and a day when they were free from carrying textbooks….A day of freedom…to do masti in school.

This way it was celebrated in our time, but now the things have changed in 21st century. The time changed and so the mindsets….There is a great role of media world and social platforms which has brought changes in the celebrations of Children’s Day.

Now parents celebrate this day with pomp and show and gift their kids with cute and useful gifts and dedicate this day to their children. It is a time of double-celebration for the children…total fun for the children on the eve of Children’s Day.

My kids and my neighbour’s kids wait for this D day with lots of expectations. I celebrate with great fervour by cooking their favourite dishes, gifting them Cadbury chocolate (My favourite chocolate) and distributing gifts to neighbour’s kids. Mine children long awaited wishes are fulfilled by driving them to their favourite toys and puzzles store from where they pick up as per their choice and standard.

Let’s see what Gifts you can choose for your loved ones making Children’s Day, a special day in their lives.

Top Ten Gifts for Children’s Day.

1. Toys, Colors and Puzzles: 

Toys, Colors and puzzles are great for kids and they are fond of them. These days, there are ample choices in the market for each age group. Allot them your budget for the toys and leave them free to choose within your range. They will love the idea and be happy with the gifts.

2. Treat them in their favourite Food-joint: 

Give them a surprise treat at their favourite food-joint and allow them to choose their favorite dishes and you too eat the food of their choice. They will feel special and happy for the due importance given to them.

3. Gifts of their Choice: 

Watch or ask what they are longing for and present them as per their choice, it can be a watch, a clothing, a bicycle, a décor piece for their room, an aquarium, a pen etc. Do gift them their choice and make them feel special.

4. Spend quality time with your kids: 

In today’s world, where both the parents are working, they get minimum time to spend with their kids. Take leave from office and spend quality with them by playing, gifting, and eating out with them. A whole day dedicated to children will make them happy and you too will love their company and beat the stress level.

5. Outing with your kids: 

November is the best season to move for an outing as the season is pleasant and cool. Choose the outing place where kids can have fun. You can pool two three families to make the trip more enjoyable.

6. Bake a Cake for Kids: 

Bake a cake for your kids and surprise them. Cakes are favorite dessert of kids. You can even distribute among your neighbor's kids.

7. Arrange Games for Kids: 

If you are living in a society, you can pool money and celebrate the day in your society. Arrange song and dance shows by parents dedicated to kids. You can also arrange word games, housie and other games with prizes and give prize who qualify for first and second and congratulatory prize to all the participants for uniformity among kids of society. Buy masks for children and hold a skid play enacted by the kids. The kids as well as the elders will enjoy.

8. Sports Equipment: 

The Indian kids are obsessed with Cricket and a bat as a gift spreads wide smiles on their faces, though he is a kid of five years or fifteen. Gift him a bat as per his age. There are lots of outdoor games equipment, gift as per their choice and inclination.

9. Books: 

Books are awesome gifts for children. Buy them informative books, science fiction, mystery series or any other of their choice. If he is a book lover, gift as per their choice else to inculcate habit of reading in children, gift them good interesting books and encourage them to maintain a small library of books. For toddlers, gift them coloring books.

10. Chocolates: 

Nothing can beat chocolates and we Indians believe to start the auspicious day with “Kuch Meetha Ho Jaye” and Cadbury’s has range of chocolates for everyone. Not only kids, chocolates are favorites of grown-ups and old too. Gift them chocolates at the break of a dawn on the eve of Children’s Day.

Every year, I and my kids wait for this special day and I chalk out plan along with them to celebrate Children’s Day in a grand way.

                                                        Source: here 

Do share how you celebrate the Children’s Day.


Saturday, November 11, 2017

Emirates NBD inaugurates first branch in India! #Mumbai

  • Dubai’s biggest bank invests USD 100 million capital towards Indian operations
  • Bank to cater to corporate, institutional and NRI clientele

Mumbai, 08 November, 2017: Emirates NBD, a leading banking Group in the Middle East marked the opening of its first branch in India with a high-level celebration at the Taj Mahal Hotel, Mumbai.

The Mumbai branch, centrally located in Maker Maxity, Bandra Kurla Complex, marks the bank’s fifth international branch outside of its UAE network. The branch will offer a range of services to corporate, SME and institutional clients including trade finance, treasury services, bilateral and syndicated loans in addition to supporting NRI (non-resident Indian) customers looking for cross-border wealth management solutions. Emirates NBD’s India operations will be headed by Sharad Agarwal, a seasoned professional with over 20 years of banking experience in India and the UAE, including a decade of experience within Emirates NBD Group.

Emirates NBD is a major player in the corporate and retail banking arena in the United Arab Emirates (UAE) and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations. It has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank currently has over 231 branches and over a 1000 ATMs and CDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand.

Shayne Nelson, Group CEO of Emirates NBD commented, “We are delighted to expand our footprint to India, building on the UAE’s strong historic, cultural and commercial ties with the country.  As a key trading partner of the UAE and as one of the fastest growing economies in the world, India represents an important and strategic growth market. Emirates NBD is the only UAE-based bank with physical presence across all of India’s important trade corridors from the Middle East and North Africa (MENA) across to Asia and the United Kingdom (UK) and our aim is to be the bank of choice for Indian corporates and individuals looking to invest and do business in the MENA region.”

The branch opening by Dubai’s biggest bank will support existing economic, business and bilateral relations between India and the UAE following a high-level visit by Prime Minister Modi in 2015 and the recent establishment of the UAE-India Infrastructure Investment Fund.

Commented Sharad Agarwal, CEO - India at Emirates NBD, We are excited at the opportunities the new branch brings as we gradually increase our presence in India. We have invested USD 100 million to establish proximity to our Indian customer base and to better support NRIs and businesses looking for cross-border advisory and intermediary services.”

Indians constitute the largest expatriate community in UAE and a third of Emirates NBD’s customer base is from India. The bank‘s 60 second online funds transfer service to India, Direct Remit, has facilitated nearly a billion dirhams of NRI remittance flows this year. Emirates NBD offers NRI clients personal loans against NRE fixed deposits in its Indian partner banks and has a NRI Private Banking division in addition to a dedicated NRI desk in its London branch. Emirates NBD has presence across all of India’s key trade corridors from the Middle East and North Africa (UAE, Egypt and KSA) across to Asia (Singapore, China and Indonesia) and the UK (London).  


About Emirates NBD:

Emirates NBD is a leading banking Group in the region. As at 30th September 2017, total assets were AED 461.1 Billion, (equivalent to approx. USD 125 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.

The bank currently has 231 branches and 1031 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, India, Singapore, the United Kingdom and representative offices in China and Indonesia.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #Together Limitless platform. For more information, please visit:

For further information on Emirates NBD, please contact:

Group Head – Coporate
Blue Ocean IMC
Tel: 9823322290

Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

Friday, November 10, 2017

Ashok Leyland, Hosur Unit II conferred the 2017 Deming Prize for successful implementation of Total Quality Management!

  • The only Commercial Vehicle (CV) manufacturer outside of Japan to win the prestigious Deming Prize, for the second time for its manufacturing plants
  • In 2016, Ashok Leyland, Pantnagar became the first CV manufacturer outside of Japan to win the prestigious Deming Prize

9thNovember 2017, Chennai: Ashok Leyland, flagship of the Hinduja Group, yesterday received the prestigious 2017 Deming Prize for its Hosur Unit II manufacturing facility. The Deming Prize is one of the highest awards on Total Quality Management. It is a global award which is the oldest and most widely recognized award in the world, given to companies that have established customer oriented business objectives and strategies,  and implemented Total Quality Management (TQM)to achieve them.In 2016, Ashok Leyland Pantnagarplant had become the first truck and bus plant in the world and also the only CV manufacturer outside of Japan to win this coveted award. With the Hosur unit II plant winning this year, Ashok Leyland becomes the only CV manufacturer outside of Japan to achieve this feat consecutively.

Mr. Vinod K. Dasari, Managing Director, Ashok Leyland, said, “Ashok Leyland brand stands for quality. Our endeavor is to achieve the best quality in everything that we do. Winning the Deming Prize consecutively for our second unit is a testimony to our efforts and our belief. All of us at Ashok Leyland are very proud to have achieved this. Delivering quality has been an integral part of our brand promise of ‘AapkiJeet, HamariJeet’ and we will continue to raise the bar for ourselves and the industry.This is indeed a big milestone in our journey and adds another feather to company’s achievements of delivering industry firsts.”

According to Mr. R. Sivanesan, Senior Vice President – Quality, Sourcing and Supply Chain, Ashok Leyland,“Following Pantnagar, our Hosur plant has now secured the highest recognition in TQM which no other CV manufacturer, outside Japan, has achieved. This is resultant of our intense focus on quality processes and customer oriented approach with efficient people management. Although the plant was established over two decades ago, it is replete with state-of-the-art finishing and assembling facilities including paint shops and press shops. Achieving this feat for our Hosur plant gives us confidence to continue our journey in TQM and replicate the success in our other facilities to conquer new frontiers.”

Sharing his views, Mr. Harihar P., Senior Vice President – Manufacturing and Project Planning, Ashok Leyland, “Winning the Deming Prize for our two manufacturing facilities is indeed a proud achievement for us.  Our attention to all processes while maintaining a world-class quality is what has helped us win this prize. Our focus was to showcase the effective quality management methods, established structures for implementation and how these methods are put into practice. If we continue to excel in achieving quality in everything that we do, our stakeholders will continue to reward us with their loyalty and trust.”

The Deming Prize was established in 1951 by Japanese Union of Scientists and Engineers (JUSE) to honor W. Edwards Deming, who contributed greatly to Japan’s proliferation of statistical quality control after World War II. The selection procedure of the winner involves a tedious process. It is a very intense and time consuming effort both for the company and the examination body. The Deming Prize Committee views the examination process as an opportunity for ‘mutual-development’, rather than an ‘examination’.

The applicants are not provided with any criteria or issues to be addressed. They are expected to identify and address important issues based on the business objectives which in turn allows quality methodologies to be further developed. Every factor such as the applicants' attitude toward executing Total Quality Management (TQM), their implementation status and the resulting effects are taken into overall consideration before the final winner is decided.

For further information/media queries, contact:

Sunil Gate
Head - Corporate Communications
Ashok Leyland Limited
+91 9823093000

Atul Malikram@9755020247