Sunday, February 18, 2018

Saregama Carvaan launches its Bengali variant – Carvaan Bengali!

Press Release:

February 2018: Saregama launched its popular product Carvaan last year. This retro looking radio-like device with 5000 evergreen Hindi songs inside and a host of other features like USB, Bluetooth and FM radio, has proved to be a game-changer in the digital driven music industry. Based on the consumer feedback, Saregama has decided to extend Carvaan to regional music also. After launching the Tamil language variant, Saregama is now leveraging their rich repertoire of Bengali music, with the launch of Carvaan Bengali.

The digital audio player with in-built speakers, and a host of features like Bluetooth, USB and FM radio, comes with 5000 pre-loaded songs: 4000 from legendary artists from Bengal, cutting across different genres, and 1000 of the most evergreen melodies of Hindi music. The Bengali collection has among other songs, a huge catalogue of authentic Rabindra Sangeet and Nazrul Geeti. With the launch of this variant, Carvaan Bengali is all set to enter the local Bengali households – and talk to the quintessential BhadralokBengali customer, who is well versed with Bengali music across genres.

The songs are curated through extensive Big Data analytics that run nearly 17 billion data points that are generated annually every month across all Saregama platforms. Featuring Rabindra sangeet from stalwarts of the genre like Suchitra Mitra, Sagar Sen, Shraboni Sen and Sumitra Sen, and songs of icons like Hemanta Mukherjee, Manna Dey, Arti Mukherjee, Kishore Kumar, LataMangeshkar, R. D Burman, ShyamalMitra, Bhupen Hazarika, Nachiketa Chakrobarty and such like are included. These are then categorized into artists, moods and a special category called Tagore, which the listeners can shuffle between, simply by turning a jog- dial.

Carvaan Bengali also doubles up as a FM radio and lets the listeners enjoy their personal music by plugging in a USB drive or via connecting their phones via Bluetooth.  It comes with a long lasting battery life and lets the listeners enjoy up to 6 hours of uninterrupted music. The product comes with a 1- year doorstep warranty support backed by an all India service network. Porcelain White in color, the classic retro look in addition with its rich content, convenience and utility, makes Carvaan Bengali a perfect gift for your loved ones.

Vikram Mehra, Managing Director of Saregama India says, “Saregama holds one of the largest catalogues of Bengali music in its library. Carvaan Bengali is our ode to the rich musical heritage of Bengal. We hope it will capture an essential place in the hearts of the discerning Bengali arts and music lover."

Priced at 5990, Carvaan Bengali can be purchased from 8th February, 2018 onwards. It is available online on and all major e-commerce websites like Amazon, Flipkart and Paytm. It is also available in all leading electronic outlets.

Price:Rs 5990/- for Porcelain White

Available at: and And in all leading e-tail chains and your nearest electronic store.

About Saregama India:

Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing.

सुष्मिता मुखर्जी के नाटक 'नारीबाई' का मंचन 28 को !

इंदौर। अभिनव रंगमंडल द्वारा 28 फ़रवरी को स्थानीय आनंद मोहन सभागृह में जानी-मानी फिल्म और टीवी अभिनेत्री सुष्मिता मुखर्जी के नाटक 'नारीबाई' का मंचन किया जा रहा है। राष्ट्रीय नाट्य समारोह के तहत इस नाटक का मंचन इंदौर के साथ उज्जैन में भी किया जाएगा। बुंदेलखंड की एक बेड़नी (वेश्या) और एक ब्लॉग लेखक के साथ एक महिला सूत्रधार से जुड़े इस नाटक की लेखक, निर्देशक भी सुष्मिता मुखर्जी ही हैं। सुष्मिता ने बताया कि नाटक में एक औरत की व्यथा कथा को दर्शाया गया है। नाटक 'नारीबाई' एक सोलो एक्ट ही और सच्ची कहानी पर आधारित है। इस नाटक में अंग्रेजी और ब्रजभाषा का मेल दिखाया गया है। इसमें सुष्मिता मुखर्जी ने अपनी स्कूली दोस्त सुनयना की जिंदगी को दर्शाया है जो बहुत पढ़ी लिखी और अमीर है। उसका पति उसे वेश्या 'नारीबाई' पर नॉवेल लिखने को कहता है। सुनयना अपनी अमीरी छोड़कर उसके कच्चे घर में जाकर रहने लगती है। उसे वहां काफी गंदा माहौल दिखाई देता है। वहां रहने वाले लोगाें और बातचीत के तरीके को भी वो करीब से देखती हैं। ये सब सुनयना अपनी कहानी में लिखती हैं। इसके साथ ही 'नारीबाई' की जिंदगी की परतें खुलनी शुरू होती हैं। इसके बाद एक औरत और बाजार के बीच का रिश्ता और इंसान से सामान बन जाने की कहानी जन्म लेती है। इस नाटक की प्रस्तुति मुंबई की नाट्य संस्था 'नाटक कंपनी' ने की है।  

  ‘करमचंदमें पंकज कपूर के साथ किटी का किरदार निभाकर शोहरत बटोरने वाली अदाकारा सुष्मिता मुखर्जी पिछले तीन दशकों से एक्टिंग की दुनिया में है।

टीवी सीरियल 'करमचंद' में पंकज कपूर के साथ किटी का किरदार निभाकर शोहरत बटोरने वाली अभिनेत्री सुष्मिता मुखर्जी को लोग आज भीकिटीके नाम से ही पहचानते हैं। किटी यानी सुष्मिता मुखर्जी का अपना एक दर्शक वर्ग है। दर्शकों ने सुष्मिता को निगेटिव पॉजीटिव हर तरह के किरदारों में हमेशा पसंद किया गया है। अब वे फिल्मों और टीवी सीरियल्स के साथ स्टेज पर भी अपनी प्रस्तुति देने के लिए समय निकलने लगी हैं। इंदौर और उज्जैन में वे पहली बार अपनी संस्था 'नाटक कंपनी' के साथ रही हैं।   

V.I.P Industries Limited launches ‘VIP Lounge’ in Muzaffarpur!

The store will exclusively sell brands such as VIP, Caprese, Carlton, and Skybags& Aristocrat.

Muzaffarpur, 16th February 2018: India’s leading luggage brand, V.I.P Industries announced the launch of its third exclusive brand outlet in Muzaffarpur. With an approximate of 2500 square feet area, it is the largest store in Eastern India. The lounge will sell the latest styles of trolleys, handbags, backpacks and luggage bags from VIP, Carlton, Skybags, and Caprese & Aristocrat.

Opened in front of MotiJheel, the VIP Lounge is a one-of-a-kind destination luggage store. The grand opening was a testament to the fact that this store is indeed a ‘gift’ to Muzaffarpur. The store was launched at the hands of Mr. Amiya Prakash, Head Retail, and VIP Industries.

Present in India for more than four decades V.I.P Industries is known for the quality and durability of its products that have been used by generations.  The company has over 250company-managed stores and around 300 franchise stores present all over the country. Additionally, the company also works with over 1500 multi-brand dealer & 3000 plus multi brand retailers, ensuring mass sales of products across its portfolio.

Talking about the launch of its 3rd exclusive store in Muzaffarpur,Mr.SudipGhose,Sr. Vice President – Marketing, Sales & Service, V.I.P Industries Limited says, “We are extremely delighted to expand our existing footprint in Muzaffarpur, which is one of the key markets for our brand; contributing significantly to our growth. Our wish is to serve people from all segments with the variety of offerings that constitutes VIP Industries. This store takes our vision forward by one step. We hope to open many more VIP lounges in the years ahead.”
Offering the best to their consumers, VIP Lounge will host all the latest launches for its brands from today.

About V.I.P. Industries Ltd:  
Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.

For media queries, please contact:
Atul Malikram |  9755020247  

Saturday, February 17, 2018

Ashok Leyland Launches Captain Haulage and 3718 Plus Trucks in Indore

Introduces Haulage trucks with Unitized Wheel Bearings

Indore, February 16, 2018: Ashok Leyland, flagship of the Hinduja Group, and one of the largest commercial vehicle manufacturers in India, launched Captain Haulage and 3718 Plus, the BS-IV trucks with iEGR (Intelligent Exhaust Gas Recirculation) engines in Indore today. Ashok Leyland also introduced Haulage Trucks with maintenance free Hubs i.e., with Unitized Wheel Bearings.

Present at the launch, Mr. Anuj Kathuria, President, Global Trucks, Ashok Leyland Ltd., said, “Ashok Leyland has been gaining customers’ trust across the country, across segments. This has been possible owing to our winning combination of products, our innovation-led technologies and our customer-first approach. Madhya Pradesh has been one of our key focus market and our customers here are seeing the value in investing in our products. As part of our strategy to further grow and strengthen our leadership, Captain Haulage and 3718* Plus will play an important role. Both will be leading from the front in delivering our brand promise of ‘AapkiJeet. HamariJeet’ to our customers. 3718 has won Flywheel Truck of the year Award. The winning combination includes competitive price point, higher fuel efficiency, more payload and heavy duty aggregates resulting in lower operating cost, maintenance cost, better maneuverability and durability. All of this combined with our innovative iEGR technology, will help reduce operating costs for customers, resulting in higher profitability.”

The Captain Haulage trucks are especially designed to deliver higher uptime and faster turnaround time to meet the high productivity demands of the logistics industry. Captain is powered by the H series CRS engine with iEGR technology, and offers high initial pickup, superior drivability and unmatched fuel economy. With international styling and comfort and designed for the Indian operating conditions, the Captain offers the best-in-class cabin which is available in both AC and non AC versions. These vehicles also come with an essential safety feature, Frontal Crash Protection. This feature helps the vehicle to absorb the impact in case of an unfortunate incident of head-on collision and keeps the occupants of the vehicle safe. Captain Haulage Trucks are available in 25T, 31T & 37T GVW segments. The range is built for a wide number of applications like Market Load, Parcel, Tankers, Cement Bulkers and Containers.

3718 PLUS is latest addition in 37T segment which is one of the fastest growing segments in CV industry. This offers another 10% fuel savings, 225 kgs of more payload and 10% extra tyre life from new technology tyres. 3718 PLUS offer the best maneuverability through optimal overall length, 27.5 ft. & 29.5 ft. loading span options, and appropriate positioning of lift axle.

In Trucks with Unitized Wheel Bearings, grease is packed for life and no periodical hub greasing, end play adjustment or bearing replacement are required. It also helps in improving tyre life. Unitized Wheel Bearings are now available as an optional feature on 37T & 31T range and will expanded to other ranges progressively.

For further information / media queries, contact:
Atul Malikram | 9755020247