Why Demean Mother’s Love for Brand Promotion? #Swiggy

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I am not crazy or impatient for watching idiot box on regular basis. I do take care to keep myself updated with the news, announcements, and declarations and I do tune in periodically to update. Being music lover, during weekends, after regular chore, I do switch in to watch my musical and dance shows relayed on weekends. Normally, I am unable to catch on regular time but try to watch repeated telecast in my leisure hours.

Generally, I don’t watch advertisements in between the shows rather I catch up with my incomplete chores. One day, I was lazing around during break and watched Swiggy ads depicting Mom and child. In first go, I took it at ease but when I watched in repetition over different channels, tentacles of my mind was alarmed.

I felt pity for the ad team of who on spree to establish the brand in the market preferred to disgrace mother’s instinct of unconditional love and affection.

Is it fair on the part of the Swiggy brand promotion team?

A big No…I would say and I believe that the Mom fraternity and the family people would not digest it easily if they watch the advertisement carefully.

The truth is, Mom is the most caring creature on the planet who is ever ready to attend to their baby‘s call unmindful how old is she. The instinct is found in all mothers irrespective of species, human, birds or animals.

If at any time of the hour, the child asks for food…Mom is ready to cook and serve…not only Mom, all motherly figure, Moms, Aunts or Grannies tend to have the same tendency to attend to their child and promise them a good satisfying meal.

It is believed that No Food can replace the taste of food cooked by Mom, because she cooks with devoted love and devotion which spice up the indispensable relation.

Swiggy’s ad depicts that the Mom ignores the request of children to provide them with the sumptuous meal rather places an online order to Swiggy and the delivery boy is at the doorstep with the food parcel.

I felt quite hurt watching these ads and could not imagine as to why Swiggy stooped so low for branding.

Why Swiggy depicted such sensitive issue to demean the worth of Mother’s love for TVC

The time is changing and so the values and ethics. The Kids of today are not so concerned about their elders and if a Mom acts in a typical way as shown in advertisements, will the kids have respect for their Mom.

The message aired should be in the line of accordance of society.

Please don’t create a bad image of a Mom to promote your brand. There are umpteen ways to gather public attention towards a brand, why stoop to such a level where you demean a Lady who is worshipped as a Goddess by their children and considered to be a Super Woman with Super Powers.

As far as I know about myself, my ancestors, my friend circle and society, Mom gets over anxious if a child skips one bread less than their appetite.

I do agree, Mom have their own life and she can enjoy TV games with her child or a leisure period with her Mom and child…but she cannot go to an extent to order food on Food chain website when child requests to prepare his/her favorite homemade food.

Yeah, Mom throws parties to celebrate special occasions and weekends but still a kind request of a child for home cooked food can never get ignored.

I request Brand promotion team to study the bad impact of the ad on social strata and Motherly figure.

Please withdraw the current advertisement depicting Mom and child with a kind request for food…don’t demean the generous love of a Mother.

Readers, please do share your views on this article.

Will love to receive brickbats, applause and criticism.

Ila Varma
Mom of Two Kids.

Relationships are Fragile!

Relationships are Fragile, Handle with Care. 

Been proactive on social media and included in
many groups within social media acquaints me with the issues faced by the
people. Relationship management is not an easy task and it requires patience
and perseverance.  We need to remember
that the relationships are like the sacred thread which needs the care to be
handled and maintained. Too much of expectations and alterations might affect
and the thread can be snapped. Once snapped, it is not possible to come back
into original shape, how hard you try. A knot will always be there and it
suffocates the relationship.

रहिमन धागा प्रेम का, मत तोड़ो चटकाय।टूटे से फिर ना जुड़े, जुड़े गांठ परि जाय।

Doha of Rahim is apt to understand the essence of a relationship.

If we remember the words of Rahim, we can be true in maintaining long-term

Today, in one of the groups, hot discussion of the day was,

to handle Relatives & Friends who sprawl or sit on the sofa with feet up,
Should they be asked to sit properly or ignored?”

The answers thronged the platform and maximum were of the view that they should ask their relatives and friends to sit in a proper way.  If it sounds rude, they did not feel to be bothered and negligible were of the opinion, अतिथिदेवो भव and we should refrain from being rude and offensive.

I too plunged in the discussion with my own opinion.

I hold the view that the relatives and friends that visit our place are because they nurture love and care for us and we should respect them.

In today’s scenario, people lazily sprawl on sofas while watching TV or time spent with family. When you yourself do the same then you don’t feel the need to be questioned then how come, you feel like asking family members and guests to avoid.

Further, people love to be in the comfort zone and because they feel at home at your place so they tend to get informal on their visit.

It is better to refrain from asking friends and relatives to be formal and not to sit with feet up or lying on the sofa. It will hurt the sentiments. Why be so concerned about the things that are perishable? It is far better to save the relationships because the relationships are delicate and fragile and need lots of care to flourish. The things damaged can be amended or replaced but a relationship cannot.

People don’t remember us through our articles and commodities, we are remembered for our good and bad deeds.

My sincere advice was that overlook these petty things and rise above these materialistic things to maintain the sanctity of our relationships.

Moreover, if your conscience does not allow to accept the informal behavior of the people, who visit you, then there are a few ways that you can adhere to and maintain silence.

Change your habit and keep the rules uniform for the insiders as well as the outsiders
Don’t allow anybody to break the rules
It is better not to restrict, instead use sofa covers that can be frequently washed or sprawl cotton thin comforters on the sitting arrangements. Wash them weekly.
People loved my idea and I too follow the same at my place. I don’t pinpoint if visitors, friends, and families live informal at my place because I believe that the relationships are above these petty things and why to mar relationships.

I am a firm believer of Rahim Doha and I support it heartily.

Readers, share in your views. Honest views will be appreciated.

Disclaimer: The post is written solely on my experience with the open discussions in various forums. I don’t hold any grudge against someone nor I want to offend someone. I believe in healthy open discussions and I don’t get offended, rather I believe that the open interaction helps us to know many new things to learn and improve.

Love & Doubt


Love and doubt can’t lean together

One has to break from one another

Ignore the gossips buzzing around

It’s all irritable melodrama of the town

To infect your heart with frown.


Be patient and sound

Else you will be jarring around

Gossip mongers will feast

Watching you infected with rumours.

Be light hearted and kind

Find wing to your passion & unwind.

Enjoy life with your spouse

Toasting with rich foods in house.

© Ila Varma 28th Sep.2016

Written for the post of Three Word Wednesday.498 & 499

Image Credits: here



Shadow #dVerse prompt


Holding hands of My Sweetheart

I was walking tall

Moon was in full bloom

Soft breeze tranquilized our souls

We entwined.


I felt tickling all over

I bit her earlobe

She sealed my lips

A shadow of us

Was shimmering

Under the silvery moonlight.

© Ila Varma 28th Sep.2016

Written for the post of dVerse Quadrille #17

Image Credits: here.



My Love Story

Indian Bloggers

More than three decades have passed but still the thought of train journey gives me goosebumps and a wide smile spread on my lips.

Many times, my kids ask, “Mamma, what’s the secret behind this smile?” I still blush & change the topic and they exchange questioning glances.

I was in final year of degree and an excursion was arranged by our college for sight seeing and a get together party. Every year, the final year students went on an excursion and the next batch used to be excited for their chance. There used to be many stories of the excursion which was flashed in the college, we did not know about its authenticity but it did excite us to get an opportunity to participate. Finally, we got a chance.

Three decades before, it was a challenging task to get the permission of parents for an outing with friends and teacher and it was a herculean task, where co-education existed.

The excitement flushed us with courage to ask for permissions and after great perusal, finally my parents agreed and there were dozens of reprimands along with it to follow and I nodded to follow each one as a responsible child and made them believe that I will be careful during my trip & not break their faith.

Packaging was done by my Mom and she took care that I carry enough of warm clothes to cover myself and a whole lot of delicacies was loaded along-with my luggage and a list of do’s & don’t’s were instilled by repeating the same things again and again till I was out of sight.

Finally, I took a deep breath when I walked away from home. We gathered in our college premises and hulla bol was on on full tone in the ground & the excitement could be well seen written on each faces. We were twenty five, excluding teachers.

Arjun and I were best friends and shared a platonic relationship and we looked forward to be together during this trip. College friends had doubt about us, but we never disclosed the facts fearing that it might reach our homes & create trouble for both of us. We were waiting to complete our education and fetch a good job.

The journey took off from Lucknow by train and we all loaded ourselves with our belongings and Arjun had sheepishly informed me to take seats near him so that we can spend our me time together and enjoy the trip.

It was my first trip with friends. I liked his idea but butterflies churned in my stomach at the mere thought of sharing seat with Arjun.

After arranging our belongings, we spread out in groups and Arjun kept seat vacant next to him. I adjusted myself next to him and the touch and warm breath of Arjun shivered me from within but I loved the close proximity and when stars twinkled in the sky and darkness descended around, Arjun closed his fingers around mine & passed smiles and at times, winked. I was loving the journey along with the group and Arjun.

Next day, we reached Shimla. It was the month of November and whole Shimla was covered with snows. The rays of sun set dwindled on the mountains and the snow glittered as gold scattered around, it was an amazing sight. I am a lover of nature and these tricks of nature mesmerizes me from within and I captured all beautiful moments in my camera and I fell in love with nature. My eyes were glued to the scenic beauty around.

“Hey Shampa, where are you busy?” Arjun howled from behind and caught hold of my arms and twitched.

“Ohho, what are you doing, leave me.” I too talked in high pitched tone as I felt pain in my arm.

There was no one around and darkness had enveloped the places.

Arjun tilted and lean on me and his hand circled my waist. I felt he was growing wild and might break the barriers.

Suddenly, the reprimands of Mamma stood before me and I removed his hand and ran as fast as I could towards the guest house where we had boarded.

Arjun asked me to stop but I did not listen to him and finally stopped on the gate of guest house and immediately got busy with my group so that I could avert the attention of Arjun.

Next day, we started off for sight seeing tours to near by places of Shimla.

Arjun was trying hard to seek my attention and I was evading his glances.

We started off a ride on toy train and in mid way, a tunnel approached. Suddenly, I felt a tight grip on my mouth and hand and before I could say anything, I was standing on the tracks.

I was totally numb for few seconds but when I saw Arjun standing in front, I understood the whole story behind and I was very hurt by his behavior. My faith in me had shook so I was evading him and did not wish to be a topic of gossip among group.

He came close to me.

“Don’t dare you touch me.” I almost shouted at him and started crying.

“I beg you, Shampa. Don’t misunderstand me. I wanted to be with you for some time, that’s why I pulled you out of the train. Please, please, please.” Arjun almost begged.

“So what next? We will be stranded here or move out?” I asked him, controlling my emotions.

“Come, let’s catch train.” He strode towards the standing train and I followed him, there was no choice in the silent woods.

When I stepped in, the whole train was empty. I was petrified. I had a soft corner for Arjun but could not confide on a young man in loneliness. Anyhow, I gathered courage to face the situation deliberately created by Arjun and took a window seat with a motive that if he tries any untoward act, I could raise my voice and passersby could listen. My mind was acting as a devil’s mind.

Arjun took a seat in front of me and was silent.

“What happened Arjun? You wanted to spend time with me in this way…been mute then even in group, it could have happened.” I said sarcastically.

“Shampa, I never knew that you did not had faith in me, else I would have never tried this. I thought that you would enjoy my company so I got mischievous. Sorry.” Arjun said in a hushed tone.

“It’s not like that Arjun, I don’t trust myself. We both are at the threshold of youth and I don’t wish to let down my parents, but I love you.”  I told him.

Arjun got emotional and sat on his knees and proposed.

“Will you like to grow old with me?” He said.

“No, Dear, I want to be young with you.” I giggled.

We both giggled and our laughter echoed in the empty train.

The train whistled and screeched, starting for the next station.

I sat relaxed and Arjun sitting in front was silently watching me. I wanted him to be by my side but did not had the courage to declare my wishes.

The excursion and the empty train gave voice to our feelings and we promised to stand by each other whole life.

After waiting for five years, we exchanged rings with the consent & blessings of our parents.

More than three decades of our courtship have passed but the fragrance of love and desire is same as it was in our twenties when we met.

Empty trains scare with nightmares but our journey in empty train started on a good note and once again, I wish to accompany him on a long journey in an empty train…waiting for that pleasant moment to fulfill my wishes that I long with my love.

Short Story By © Ila Varma 25-09-2016

“This post is a part of Write Over the Weekend, an initiative for Indian Bloggers by BlogAdda.”

What a Tragedy?


When we own something, we don’t value and when we don’t have, we yearn for it, Ohh…What a tragedy.

Musings of Empty Mind By Ila Varma 22.09.2016

Written for the post of Linda G, #1linerWed

What a Disaster? #Satire


One of my acquaintance named his daughter, “Sachi” meaning Truth in English and he never spoke truth, he had the habit of boasting and carving stories out of lies.

I was there to attend the naming ceremony of his child. I couldn’t hold my laughter, many asked the reason but I did not find a reason to spoil the occasion, so kept mum.

The thoughts in my mind raced and amazing ideas erupted.

Was this to repent his shortcomings or was he serious to change his habits or by calling her name, he will overshadow the habit of lies.

A big smile spread on my lips.

Sharing a thought that comes to our mind on seeing the disasters around.

Enjoy a Big Smile With Me!!! 🙂

Hindi word : Sachi which means Truth.

Pic Credits: here

Dark, Dark, Dark!!!



Two souls in love since long

Crammed to dwell in love song

Ambushing for the night to fall

To take their desire’s call

Love birds were anxious to wrong.

© Ila Varma 15-09-2016


The night fell and got dark

Friends asked to join the lark

Weather grew stormy and thundered

She was frightened & wondered

What explanation she is going to remark.

© Ila Varma 15-09-2016

These 2 Limericks are written for the post of Limerick Poetry Challenge

Precious Wednesday


He hushed up to be at his side, when stood beside, he brushed aside…his ways leaves me completely confused…Musings of An Empty Mind By Ila Varma 2016.



Three Word Wednesday


I am planning to winnow the contact list of my mobile as I feel I have blindly added people in friend list. Off & on, I find few indulge in abashing each other in group, spreading negative vibes and I am losing my mental peace for no folly.

Musings By Ila Varma

Written for the Post 495

Image Credits: here

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