Why Demean Mother’s Love for Brand Promotion? #Swiggy

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I am not crazy or impatient for watching idiot box on regular basis. I do take care to keep myself updated with the news, announcements, and declarations and I do tune in periodically to update. Being music lover, during weekends, after regular chore, I do switch in to watch my musical and dance shows relayed on weekends. Normally, I am unable to catch on regular time but try to watch repeated telecast in my leisure hours.

Generally, I don’t watch advertisements in between the shows rather I catch up with my incomplete chores. One day, I was lazing around during break and watched Swiggy ads depicting Mom and child. In first go, I took it at ease but when I watched in repetition over different channels, tentacles of my mind was alarmed.

I felt pity for the ad team of who on spree to establish the brand in the market preferred to disgrace mother’s instinct of unconditional love and affection.

Is it fair on the part of the Swiggy brand promotion team?

A big No…I would say and I believe that the Mom fraternity and the family people would not digest it easily if they watch the advertisement carefully.

The truth is, Mom is the most caring creature on the planet who is ever ready to attend to their baby‘s call unmindful how old is she. The instinct is found in all mothers irrespective of species, human, birds or animals.

If at any time of the hour, the child asks for food…Mom is ready to cook and serve…not only Mom, all motherly figure, Moms, Aunts or Grannies tend to have the same tendency to attend to their child and promise them a good satisfying meal.

It is believed that No Food can replace the taste of food cooked by Mom, because she cooks with devoted love and devotion which spice up the indispensable relation.

Swiggy’s ad depicts that the Mom ignores the request of children to provide them with the sumptuous meal rather places an online order to Swiggy and the delivery boy is at the doorstep with the food parcel.

I felt quite hurt watching these ads and could not imagine as to why Swiggy stooped so low for branding.

Why Swiggy depicted such sensitive issue to demean the worth of Mother’s love for TVC

The time is changing and so the values and ethics. The Kids of today are not so concerned about their elders and if a Mom acts in a typical way as shown in advertisements, will the kids have respect for their Mom.

The message aired should be in the line of accordance of society.

Please don’t create a bad image of a Mom to promote your brand. There are umpteen ways to gather public attention towards a brand, why stoop to such a level where you demean a Lady who is worshipped as a Goddess by their children and considered to be a Super Woman with Super Powers.

As far as I know about myself, my ancestors, my friend circle and society, Mom gets over anxious if a child skips one bread less than their appetite.

I do agree, Mom have their own life and she can enjoy TV games with her child or a leisure period with her Mom and child…but she cannot go to an extent to order food on Food chain website when child requests to prepare his/her favorite homemade food.

Yeah, Mom throws parties to celebrate special occasions and weekends but still a kind request of a child for home cooked food can never get ignored.

I request Brand promotion team to study the bad impact of the ad on social strata and Motherly figure.

Please withdraw the current advertisement depicting Mom and child with a kind request for food…don’t demean the generous love of a Mother.

Readers, please do share your views on this article.

Will love to receive brickbats, applause and criticism.

Ila Varma
Mom of Two Kids.

Ways to Make Summer Holidays Interesting for Kids!

Moms get scary & restless at mere thought of approaching summer holidays of kids, whether she is a working mom or stay at home. Both dread at the thought of a long summer vacation of kids. Children are overjoyed & go berserk.
The children plan a long To-do-list in vacations. One month ahead, they start dreaming how to roll out their plans in coming holidays.
No issue of getting scolds from Mom & Pa for not getting off bed in early mornings.
No tension of daily homework.
Fewer Studies, More Playtime, Watching TV Shows, Playing virtual games, visiting friends and families, excursion, blah, blah, blah.
They are so busy in their own world of celebrations, not able to sense growing dread on the faces of their Moms.
I have created the scene which happens around especially in nuclear families, where Mom has to tackle lot of things, home, kids, office, external & internal affairs. These days, Pops do share the responsibilities, still Mom care is a large & hectic business.
Rewind, go back in your childhood days. You too was same as your kids, rather I would say, kids of today are more civilized compared to our childhood days. Hope, you all agree with me.
Chalk out feasible routines, easy for you as a Mom and the best for your kids.

Plan an Excursion


Plan an excursion with family. Book the tickets just after the vacation resumes…you will be wondering, why am I suggesting to start the vacation with an excursion.
Reason, kids are full of energy to celebrate their vacations. If they stay back, it will be tough to manage them indoors.On outing, their untapped energy will be exhausted in a positive way. You both will get break from your regular chores. Whole family will have great fun together, stress will disappear.
When you return after excursions, you will be filled with zest to do something better. Mind will be relaxed & fresh, kids can test your patience.
Kids will slowly settle down after fun of excursion and can be manageable.
For Working Moms

If you are working, pack your kitchen with readymade or homemade snacks, children need some delicacies to munch.

Pack your fridge with their favourite fruits, Mangoes are the favourite of children, squashes, sauces, jelly and ice-cream to spend their hot days with cold delicious delicacies.
For Stay at Home Moms



Keep grocery stock ready at home, the children can relish on the savories prepared by you. Here, I am being bit partial, giving freedom to working Moms to choose readymade stocks.  Mama. Be ready to display your culinary skills, this vacation. Normally, during school days, stress is more of studies and keeping up with the time-table, for both Mom and kids. During vacation, toss the time table, use the relaxed schedule to cook your children’s  and self-favourite dishes. It will be fun if you engage your kids to help you in chores, such as baking, laying down tables or any other fun activity. To make the vacation memorable, throw a small picnic party with their friends & neighbours. Wide smile on their faces will steal your heart.
Engage in Fun-Activities

Arts & Crafts Classes





Discover the interest of your child, make them invest in their favourite art & craft activity, such as painting, sketching, dancing & music, gardening,& other hobby classes. If you are adept in any art and craft, tutor them else admit them in summer hobby classes.

If your child has inclination in any art, he/she can explore on their own, encourage indulging. It will be a good pastime, energy being channelized in a  positive direction.
Summer camps



Nowadays, summer camps are arranged for the children during summer vacations. Sportive and interesting activities are taught with fun and play. The children learn up the things easily, medium of instruction is to learn via play. They enjoy and find engaging, grasp easily. I know of many summer camps where they teach how to take care of plants, first-aid, personal hygiene and self-grooming, how to arrange room and keep surroundings clean. Through play and skid, they are encouraged to weave interesting stories and enact on them. The activities are in sync with the age of the children. I have seen positive results in children attending summer camps, particularly the introverts shed their skin after interaction with summer camps, learn many new activities and etiquette at summer camp.

Word of caution, visit summer camps to see how they involve children in their activities before getting them enrolled. Summer camps are cropping up, so before getting them admitted, inquire about their credentials and authenticity.

Swimming Classes





It is fun for kids to play in water. Enroll them in swimming classes, it is one of the best exercise and fun and frolic for school going kids.

Encourage Reading Habits


In digital world, paperbacks are taking backseat but still I feel, children should be encouraged to read books. Reading books enriches vocabulary, instill interest, instigates creativity & imagination power. Buy books as per their age & interest, allot minimum one hour of reading hour every day. To make reading hour interesting, make them read in group of friends.
Encourage to Complete Summer Projects & Assignments


Ask them at what time they are comfortable to carry on their summer assignments and make them complete their assignments. Guide them but don’t write their projects and assignments. Let their imagination run and let them learn through trial and error. Make them understand that completing them throughout the stretch of vacation is desirable and easy instead of attending it at the last moment and getting stressed. Regular studies are beneficial for children.

Disclaimer:

The views expressed are my own, gained from my own experiences and observations. If anything offends you, do share, I am open to corrections and suggestions.

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