Why Demean Mother’s Love for Brand Promotion? #Swiggy

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I am not crazy or impatient for watching idiot box on regular basis. I do take care to keep myself updated with the news, announcements, and declarations and I do tune in periodically to update. Being music lover, during weekends, after regular chore, I do switch in to watch my musical and dance shows relayed on weekends. Normally, I am unable to catch on regular time but try to watch repeated telecast in my leisure hours.

Generally, I don’t watch advertisements in between the shows rather I catch up with my incomplete chores. One day, I was lazing around during break and watched Swiggy ads depicting Mom and child. In first go, I took it at ease but when I watched in repetition over different channels, tentacles of my mind was alarmed.

I felt pity for the ad team of who on spree to establish the brand in the market preferred to disgrace mother’s instinct of unconditional love and affection.

Is it fair on the part of the Swiggy brand promotion team?

A big No…I would say and I believe that the Mom fraternity and the family people would not digest it easily if they watch the advertisement carefully.

The truth is, Mom is the most caring creature on the planet who is ever ready to attend to their baby‘s call unmindful how old is she. The instinct is found in all mothers irrespective of species, human, birds or animals.

If at any time of the hour, the child asks for food…Mom is ready to cook and serve…not only Mom, all motherly figure, Moms, Aunts or Grannies tend to have the same tendency to attend to their child and promise them a good satisfying meal.

It is believed that No Food can replace the taste of food cooked by Mom, because she cooks with devoted love and devotion which spice up the indispensable relation.

Swiggy’s ad depicts that the Mom ignores the request of children to provide them with the sumptuous meal rather places an online order to Swiggy and the delivery boy is at the doorstep with the food parcel.

I felt quite hurt watching these ads and could not imagine as to why Swiggy stooped so low for branding.

Why Swiggy depicted such sensitive issue to demean the worth of Mother’s love for TVC

The time is changing and so the values and ethics. The Kids of today are not so concerned about their elders and if a Mom acts in a typical way as shown in advertisements, will the kids have respect for their Mom.

The message aired should be in the line of accordance of society.

Please don’t create a bad image of a Mom to promote your brand. There are umpteen ways to gather public attention towards a brand, why stoop to such a level where you demean a Lady who is worshipped as a Goddess by their children and considered to be a Super Woman with Super Powers.

As far as I know about myself, my ancestors, my friend circle and society, Mom gets over anxious if a child skips one bread less than their appetite.

I do agree, Mom have their own life and she can enjoy TV games with her child or a leisure period with her Mom and child…but she cannot go to an extent to order food on Food chain website when child requests to prepare his/her favorite homemade food.

Yeah, Mom throws parties to celebrate special occasions and weekends but still a kind request of a child for home cooked food can never get ignored.

I request Brand promotion team to study the bad impact of the ad on social strata and Motherly figure.

Please withdraw the current advertisement depicting Mom and child with a kind request for food…don’t demean the generous love of a Mother.

Readers, please do share your views on this article.

Will love to receive brickbats, applause and criticism.

Ila Varma
Mom of Two Kids.

The Mad World of Crazy Siblings! #SiblingStories

 
 
 
 
My life has been a thorough roller coaster ride and had many health hiccups. My inner spirit never bogged me down and I continue to be one, who appears composed but is crazy at heart.
 
Born in a large family with three generations living together, at times, we enjoyed, at times, we got irritated by the intervention of different generations but Today when I look back….I feel lucky to have interactions with so many people of all shapes, sizes and different mental wavelength as we had people in our family born in mid & late 19th century and We classics born in the late-20th century. Imagine our patience the way we dealt with the oldies.
 
 
We had a gang of siblings who were always at some mischief or the other…some were silent in giving consequences and few were loud and I was on the middle path…sometimes caught and sometimes not even noticed.
 
 
 
 
 
The gang of siblings included our first cousins, second cousins and my siblings from the same mother…but mind it, till today, we don’t address as cousins…we count them as own born from different mothers.
 
 
We all lived under one roof and it might appear unusual to the current generation, we shared spaces in one single large room and my granny was our guard to safeguard us when we entered into an alliance to wash & rinse (Dho Daala)  the few that appeared to be our greatest enemy at the moment…it was all momentary…the elders got busy in discussions and we stood in unison….our bonding was so strong.
 
 
 
I am eldest in my five sibling gang born from the same mother…but we hardly got into rough…but with a gang of siblings with different mothers, the pact was strong still it had several dimensions.
 
Many lived with us and few invaded our territory during festivals, family functions and long holidays.
 
Little things added joys in our life. We waited ardently for them to arrive and we had great planning ahead to execute.
 
In our time, we had the privilege to grow amidst nature…big sprawling garden, well, trees, fruits, and veggies plants…and in winters and springtime, our garden was our home where we ate, played, studied and gave results to our mischief…some time we disclosed the name of the culprit but maximum time, it was handled by ourselves.
 
I was the one to appear meek but knew well to handle things, get it done by the gang and give a final touch…the frontbenchers were caught easily.
 
We played games like Pitto,” in winter holidays and the siblings that did not listen to us were made the target to hit during the game…hahaha 😆…and after that in the evening, we helped them in smearing Haldi-Chuna to give relief from pain.
 
 
 
We played Teacher game and therein too, our soft targets were the junior ones, whom we spanked with ruler not too hard but we were versed in the task of being a teacher and giving punishments….we all took turn and sometime or the other…everyone received spanking and torturous speech as it was delivered by the teachers of those days.
 
We had great fun in food sharing…each one of us had their own taste…and the palette included sweets, sugar, jaggery, pickles, Murabba, Bikaneri Bhujia Haldiram.
 
We were served in fewer quantities as per our age but the craving to eat wished for more and more…we all in a gang asked elders to serve and after getting, we sat on the roof and amalgamated our choice of food and ate till our tummy was full and craving satiated….mine favorite was Haldiram Bhujia.
 
 
We fought with each other but when caught by elders, we helped in shifting the scores to one another instead of making one the Bali ka Bakra.
 
After heavy fights and scores, still we remained bonded, no ill feelings, no remorse hangover…and if any neighbours tried to pry in our privacy, we united and confronted them with our various tools.
 
We saved each other from the eyes of the elders if anyone did something mischievous.
 
We were a gang of mad siblings and we felt comfortable in our group…we shared beds, bathrooms, cosmetics, dresses, and accessories…nothing was defined for a specific person.
 
Ohh…with sharing of dress, I remember few majedaar incidents where we exchanged dresses, mainly it happened in girls gang and the culprit that was hunted by the elders were saved and the innocent caught but the elders rage too diminished after catching the wrong person and the grim environment turned into humorous one.
 
Really, I miss those wonderful days of pranks, silly encounters, and huge countenance of mischiefs that we shaped carelessly in our childhood carefree days.
 
Gang of siblings helps children to learn to share and caring and they come up as a better social being and has the potential to defy hurdles of life with a smile…it’s my perception.

Reminiscing those days of childhood, a plan struck to start a blog train on #SiblingStories and 36 Bloggers of them amalgamated to share their sweet, salt and pepper encounters of #SiblingTalkBrand Angtatva collaborated with me to give a new shape to this beautiful blog train journey.

 
Stay tuned to read more exciting entertaining stories.
 
 

 
 

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This Blog Train has been hosted by Ila Varma and sponsored by brand Ang-tatva in a bid to unravel the past memories of childhood, Khatta-Mitha experiences and to unearth the glorious times spent with our siblings. The time to recall those times and bring back a bit of innocence in our life…After all, Dil to Bachcha hai Jee.

 

Young Designers from Jaipur dazzle the ramp at India Runway Week Season 9! #Fashion

India Runway week Season 9 recently
commenced at DLF Place Saket, New Delhi. Every season India Runway Week
introduces designers from all across India and this time too for its 9th edition
it has designers from Indore, Mumbai, New Delhi, Ahmedabad, Chennai, Kolkata, Hyderabad,
and Punjab.
We have some very young and creative
minds from Jaipur who showcased this season like Gazal Mishra and Apash by
Aparna and Shruti.
The
day 2 of India Runway Week W/F 2017 was opened by amazingly talented designer
from Jaipur Apash by Aparna and Shruti where Singer Ankit Tiwari mesmerized
everyone by his voice while walking the ramp for the designer duo. 
APASH is brand coming
from the land of culture and heritage. This is what the brand came up with
theme Kesariya which clearly described the heritage and royalty of the state
Rajasthan. The round is going to have lot of colours on the ramp with beautiful
handcrafted work of Gota- Patti, Pitten and Zardozi. Kesariya theme has showed
showing modern women yet very traditional and rooted from their own roots with
amazing shades of Kesariya that is saffron colors. There surely a lot of drama
on the ramp.

Beauty queen Lopamudra Raut spread her charm at IRW W/F 2017 for Gazal
Mishra.
GAZAL MISHRA- The
collection by Gazal Mishra for India Runway Week Winter Festive 2017 was full
of life, colours and grace. A lot of colours were used still kept the designs
subtle. 
Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

Flaunt with Ethnico

The use of Mehndi is age old and since long, it is been used more as a cosmetic to decorate body especially hands and feet with intricate and beautiful designs to enhance beauty and charm of a person. It is more of a temporary tattoo and the womenfolk are crazy about this and its use is not limited to limbs rather it is in vogue to get the designs made on forearms and the upper back and the gals and ladies love to flaunt with it.
Once it was profusely used on weddings, festivals and on auspicious occasions but nowadays people prefer to indulge often and especially weekends are a choice for the ladies of today. Previously, womenfolk were in this profession but now the guys have taken entry in this domain and they are widely accepted and none has inhibitions today. Time changed and the mind-set too.
Sneak into a mall or a parlor and you will find girls and womenfolk getting their body decorated with ethnic designs of Mehndi.  
Two decades back, its demand was in festivities and on auspicious occasions but nowadays, it is a day to day affair.
As I was exploring online, I dropped in at the site of ethnico and the amazing & variety of designs caught my attention.
Diverse designs for Bridal mehndi and the designs vary for each body part, varied designs for hand, wrist, and finger and as I told you earlier back mehndi and body mehndi are too in vogue and are getting popular day by day.
There are designs from outside country too like Arabic and Pakistani mehndi designs and each designer artist contribution is different from one another and you have amazing choices to choose as per your occasions and choice.
Hey readers, I would love to share the designs and read my views about it. I am sure you will love  and I would be elated if you add in your comments and drop on ethnico for yourself to marvel the designs. 

I will show you few designs and by venturing, you would able to assess the marvellous designs.
Let us start with the Bridal ones, the much in demand and the young gals will love to indulge.
Exquisite full Mehndi design for Brides…lovely.




The Arabic Mehndi design for ladies of all age group, anyone can flaunt with it and people around will envy you.




The Back mehndi design will give you a look of sexy back and the eyes of all will rove on you. 

    Few more simple and yet beautiful designs, you will get crazy.


Wow…this was my choice and I am sure you all will love my choice and now no one can stop you from accessing ethnico and indulge in your passion of grooming yourself in one of the best ways.
Beat treat this summers with awesome and ethnic designs of Mehndi.

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