Why Demean Mother’s Love for Brand Promotion? #Swiggy

Featured post on IndiBlogger, the biggest community of Indian Bloggers

I am not crazy or impatient for watching idiot box on regular basis. I do take care to keep myself updated with the news, announcements, and declarations and I do tune in periodically to update. Being music lover, during weekends, after regular chore, I do switch in to watch my musical and dance shows relayed on weekends. Normally, I am unable to catch on regular time but try to watch repeated telecast in my leisure hours.

Generally, I don’t watch advertisements in between the shows rather I catch up with my incomplete chores. One day, I was lazing around during break and watched Swiggy ads depicting Mom and child. In first go, I took it at ease but when I watched in repetition over different channels, tentacles of my mind was alarmed.

I felt pity for the ad team of who on spree to establish the brand in the market preferred to disgrace mother’s instinct of unconditional love and affection.

Is it fair on the part of the Swiggy brand promotion team?

A big No…I would say and I believe that the Mom fraternity and the family people would not digest it easily if they watch the advertisement carefully.

The truth is, Mom is the most caring creature on the planet who is ever ready to attend to their baby‘s call unmindful how old is she. The instinct is found in all mothers irrespective of species, human, birds or animals.

If at any time of the hour, the child asks for food…Mom is ready to cook and serve…not only Mom, all motherly figure, Moms, Aunts or Grannies tend to have the same tendency to attend to their child and promise them a good satisfying meal.

It is believed that No Food can replace the taste of food cooked by Mom, because she cooks with devoted love and devotion which spice up the indispensable relation.

Swiggy’s ad depicts that the Mom ignores the request of children to provide them with the sumptuous meal rather places an online order to Swiggy and the delivery boy is at the doorstep with the food parcel.

I felt quite hurt watching these ads and could not imagine as to why Swiggy stooped so low for branding.

Why Swiggy depicted such sensitive issue to demean the worth of Mother’s love for TVC

The time is changing and so the values and ethics. The Kids of today are not so concerned about their elders and if a Mom acts in a typical way as shown in advertisements, will the kids have respect for their Mom.

The message aired should be in the line of accordance of society.

Please don’t create a bad image of a Mom to promote your brand. There are umpteen ways to gather public attention towards a brand, why stoop to such a level where you demean a Lady who is worshipped as a Goddess by their children and considered to be a Super Woman with Super Powers.

As far as I know about myself, my ancestors, my friend circle and society, Mom gets over anxious if a child skips one bread less than their appetite.

I do agree, Mom have their own life and she can enjoy TV games with her child or a leisure period with her Mom and child…but she cannot go to an extent to order food on Food chain website when child requests to prepare his/her favorite homemade food.

Yeah, Mom throws parties to celebrate special occasions and weekends but still a kind request of a child for home cooked food can never get ignored.

I request Brand promotion team to study the bad impact of the ad on social strata and Motherly figure.

Please withdraw the current advertisement depicting Mom and child with a kind request for food…don’t demean the generous love of a Mother.

Readers, please do share your views on this article.

Will love to receive brickbats, applause and criticism.

Ila Varma
Mom of Two Kids.

An Essential Wear of a Modern Girl! #Zivame

The Camisole was essential to wear of man and women in olden days, the history of existence dates back to the medieval era. It was a long simple loose piece worn as underwear underneath the clothing. Gradually, with the liberation of women and the emergence of fashion fiesta in 1920, it underwent tremendous changes in shapes, sizes, fabric, and appearance.

This was the advent of modern camisole sets which came in tights to accentuate the curves or cover up the extra bulges giving a modern look and best shape to feminine beauty.
Today, it has become an indispensable essential of a modern girl and a women wardrobe.
How Camisole Gained Prominence
Initially, camisoles were introduced as underwear underneath the clothing to cover up and were worn under dresses. The teens and women found it comfortable and slid under bedcover with a camisole as fancy nightwear. By 1980, it came into vogue as Sexy lingerie styles and it traveled from the closed doors of the bedroom to the outer world. The long up to the pelvic, mid waist, cropped and bust length fashion flourished in the market and it ushered as outerwear. The demand increased and the fashion designers embarked on designing fancy camisoles frilled with laces in satin, linen and lingerie fabric in fancy hues, different shapes, and sizes suitable for women of all age, shapes, and sizes.
Camisole Wear in Trend
Camisole gaining prominence as outerwear ushered the market with utmost trendy designs and the modern girl found it versatile, appealing and sexy outfit. They started wearing in sync with different outfits matching with comfort, fashion, and season.
  • Comfortable for Women Athletes: A simple long camisole with wide straps up to pelvic are worn by women athletes over a sports bra. It gives support to bust and is comfortable and absorbs sweat easily. It is the best option to wear in summers and they find themselves at ease.
  • Easy Wear for Exercise: Camisoles is a comfortable wear for women who give time to her body to maintain her frame and girth. No tension of bulges or curves peeping out or riding up in exercise session and it gives flexibility in turns and twists.
  • Glamorous Party Wear: A teen wishes to flaunt her sexy strapless or thin strap pretty silk or satin camisole over tight jeans or frilled skirts. It is much in vogue with a tube or strapless bra. In winters, she has the option to wear a short jacket in match or contrast to her outfit. In summers, a stole around the neck will give a chic look.
  • Summer Wear: Thin straps or string camisoles are comfortable in summers and goes well with a skirt, shorts, capris, and wraparound. Loose ones go well with tight minis and skirts. The wear can be chosen based upon the choice and comfort of the wearer.
  • Winter Wear: Long cotton, Lycra or spandex can be worn in layers in biting cold season under sweatshirts and sweaters. It keeps warm as well as it has the potential to give a slimming appearance.
  • Autumn Wear: When the sun is hot and the evenings colder, these can be worn under shirts paired with jeans, trousers or skirts. Wear a beautiful design camisole under a shirt and fitting bra underneath, so that one has the option to take off shirt when it is hot.
Varieties of camisoles are available in the market and on online portals of varied trendy designs, fabrics and price range. Click here and grab the ones that attract you and matches your style. Adorn your wardrobe with a colorful and sexy camisole and walk in grace and style…the craziest outfit of a modern woman.
SPONSORED POST

Rebellious Me, I Broke the Taboo Connected with Period!


In our country, attaining puberty is a matter to hush and is wrapped in covers, just like sanitary napkins delivered in opaque packs or newspapers.
Decades before, there were many myths and taboos attached to periods (monthly cycle in fertile girls or women). It was considered impure and there was a long list of BIG NO’s that the girls and the women of the family had to follow in practice.

I was raised in a large family with three generations staying under the same roof, sharing the common kitchen. Each generation had their own set of rules and formulas and the kith and the kin had to follow silently. Raising a voice was next to impossible even in wildest dreams and questioning elders were out of the question.

In my early years of childhood and early teens, I could not understand why the weird rules were followed by my immediate siblings, aunts, mother and other young females of the family.

The weird rules were uniform for all young woman though the dates differ. One thing I could make out that it lasted for 5 days for a single person.

What were the Weird Rules?
 
Sleep on the Floor or a Cot – Exclusive bedding was allotted and no one else shared the bed with her on her special 5 days in a month.

No Entry in Kitchen Zone – She, the poor soul could not enter the kitchen zone, neither she was allowed to cook or take food for herself.

Don’t Touch Pickles – She was not allowed to touch pickles. It was believed that they will rot if touched.

No Hair wash – On the 5th day, she was allowed to wash her hair. It was believed that she will catch a cold or her flow will be affected.
 
No Entry in Puja Room or Temples – She was not permitted to perform any religious rites or enter into the area of worship. On the 5th
day, all her clothes, beddings and washable belongings were separately washed and she had to wash her hair to be allowed to roam freely throughout the premises. It was believed that she was clean after the 5th day of periods.

This separation was noticed by all the male fraternity of the house as well as the outsiders. It appeared as if she was an outcast and in exile.

I found these rules weird, unhealthy and humiliating for the people who had attained puberty and thereafter until She was fertile.

I, the rebellious raised voice against such practice. I wasn’t a rebel but on watching these inhumanities against women fraternity, emotions stirred. I could not raise voice to my other two generations in the hierarchy but the immediate hierarchy, My Mom had to face my tantrums.

My periods started later than my siblings and friends of near my age and women of the house were planning to take me to the lady doctor. I was 15 plus and well understood all the things related to periods and ovulation.

I kept a condition to my Mom that I would not see the doctor if these weird practices are not abolished from the house. Further, if my ovulation starts, I won’t disclose to anybody because I find these practices humiliating and
unacceptable.

I even added that my periods were delayed just because of watching these tantrums…it was my pace of emotional blackmail to evade emotional
atayachaar
.

My mom and granny had a discussion under the covers and they disclosed that the day, I am blessed, they will stop these malpractices (It’s
my way of saying to taboos practiced).

God heard my words and I did not have to visit the doctor for the investigations and I was blessed within a quarter of discussion. It declared that I was fertile and healthy.

All the practiced taboos vanished except for two weird rules that still existed. My prayers were heard by them and so I too had to hear and accept two rules, which did not prove to be a hurdle in my life.

Don’t Touch


Pickles
– It did not bother me because I am not fond of pickles, so it hardly
mattered.

Don’t Enter Puja Zone or Temples – I believed in God and could not strive courage to break the barrier, being God-fearing Still, I don’t enter Puja zone.

The rest weird practices were non-existent and it gave freedom to all women of the family and even my Mom and Aunt were benefitted. All congratulated me for the courage shown and the lives of all women fraternity improved, it was women liberation.

No more exile period and it added glow on their faces and they thanked me profusely for the bold step.

Attaining puberty for a Man and a Woman should be celebrated as a moment of pride. It proves scientifically that they are fit, healthy and fertile.

These days, various platforms have started to create awareness about ovulation and periods.

Now no more, it is considered a subject to be kept under covers or discussed in a hushed tone. It is a natural process and adequate hygiene should be
maintained. Various departments are working towards it and are arranging
sanitary kiosks at public places for the women fraternity.

Still, the practice exists in many regions and families and the women suffer. People need to understand that it a moment of Pride and nothing to be ashamed of.

More and more awareness programs are required to educate the bizarre and rural population and the movie Pad Man proved to be useful to promote period awareness.

My Baby’s Smiles are Back!

                                                                           Image Courtesy: Pixabay

My baby used to sleep peacefully at night and never did she wake up crying in the middle of the night since she was born. It was a great relief for me because I enjoyed a good sleep at night after being sleep deprived for the whole day. I fed her at regular intervals as per her stage and she cooperated.
Due to a peaceful sleep, my day was perfect and I felt full of energy and managed all the household chores all by myself and with the support of my supportive husband when he used to be at home.
Our relationship was going fine, without any disturbance and we were happy.
However, since a few days, my baby Avni, began to cry while being put on the bed. I thought, maybe, she was suffering from gas or stomach ailment. I tried all sorts of home remedies to sort it out but all in vain. When I took her in my arms, keeping her on my shoulder, she was good, but as I put her back on the bed, her tantrums started again.
The whole night, she was restless and was missing her peaceful sleep. Gradually, even during the day hours, she started getting restless and lost her appetite. At times, she vomited the whole thing that she was fed.
The consequence was that all three of us were disturbed because we could not sleep peacefully. My hubby started getting irritated because he had to catch his office early morning, and being deprived of sleep, he was not able to concentrate on his duties. Even, I could not get enough time to manage my sleep because the baby had gone cranky and she longed to be in my arms only.
Now, it was time to see her doctor and get her reviewed because I could not find anything missing, and Avni was getting restless each day. In the corner of my heart, a feeling crept in of evil eye. I don’t believe in superstitions and blind faith but when it’s about the baby, fear grips in. 
I discussed with my MIL in the beginning, but she laughed out at my apprehension, because she knew me well and that I never bothered about these things.
She said coyly, “Yeah, today, I am talking with a Mom and a Mom is so paranoid about her kids that she can go to any length for them.”
The appointment was fixed with her Paediatrician and Avni was thoroughly examined.
Avni was suffering from nasal congestion, and since babies are obligatory nose breathers, she was cranky and did not sleep peacefully.
The doctor explained to me with a slide show, how the nasal congestion was bothering her and she was not comfortable in taking food, playing or sleeping. It was a type of allergy and she needed medication to get relief. She found solace on my shoulders because it was easy for her to breathe with her mini-nose, but it was difficult for her to breathe while lying down on the bed.
The Paediatrician prescribed Nasivion® Pediatric (Child) 0.025% Nose Drops. Avni was 15 months old and the dosage prescribed was 1 drop into each nostril thrice a day for 5 days and was asked to get re-examined if the problem persisted. She reaffirmed that it will bring relief to my baby and she will be back into her original self, hale and hearty.
I bought the nasal drops from the Pharmacy and the details of the medicine are as under.
Ingredients

One ml of Nasivion® Child Nose Drops contains:
– 0.25 mg Oxymetazoline Hydrochloride USP (active ingredient) in buffered aqueous solution
– 0.3 mg Benzalkonium Chloride Solution 50% IP (as preservative)
Packaging

10 ml glass bottle with dropper
Dosage

As prescribed by Paediatrician.


Gradually, she got respite and was back to her earlier routine. Her crankiness and irritation disappeared and my chubby Avni’s smiles were back.
All three of us were having a peaceful night and were vibrant with energy to finish our chores and play with our cute doll, Avni all over again.
Her smiles brought solace to my heart and all the fright and fear of the evil eye vanished.
Thanks to the Paediatrician and Nasivion® Pediatric 0.025% Nose Drops for providing relief from nasal congestion. Nasivion Nasal Saline Solution being the first line of treatment, as it is safe and can be used by anyone. If the problem is aggravated then after consulting the doctor, one can opt for Nasivion (Mini) Baby Nose Drops or Nasivion Pediatric (Child) Nose drops depending on the age of the child.
To know more about the Nose Drops, Click here

Follow your Pediatrician advice before starting any medical treatment.

SPONSORED POST

Parenting Journey! #Parenting #MMM

The journey of Motherhood was very satiating and each moment were so captivating that I don’t wish to change anything.
Why I don’t wish to Change?
 
There are valid reasons.
Stress & Fatigue: The time I gave birth to my cutie pies, I was very young and sturdy and no amount of stress tired me rather it energized me. If I go through once again, I will not able to cope up with the stress & fatigue of a Motherhood.
 
Impatient with Age: I was careless when I got married but as I conceived, I was transformed with lots of patience. I enjoyed their tantrums rather getting exhausted and never lost temper…no shouting…no yelling…no beating. I silently accepted their mistakes, follies etc. Now, I can’t control my temperament and get irritated easily and I hold growing age is the factor responsible for being impatient & irritable.
 Enjoyed Cooking & Creating things for them:
Now, I want them to help me with my chores and create ideas for my
blogging. I am in no shape to restart the journey of parenting. Still, I love to cook & bake for them but can’t figure myself running after kids to feed them.
Satisfied with my journey:
I am totally satisfied with my parenting journey and don’t wish to alter a single block of it because the consequence of my parenting proved rewarding and watching my big boys fills me with confidence and pride. If I restart, I may not give my best what I gave to my kids in past years.
I did not miss as such something very important to think of restarting the parenting journey but certainly, I look forward to enjoying the bliss of grandmotherhood and would love to indulge with them to revive my childhood.
I missed capturing the beautiful moments in my mobile as the camera wasn’t as handy as mobile. I would love making videos and short movies via Handycam when I am blessed with grandkids.
I am fully contented with my parenting journey and would not like to modify anything.
I am proud of my boys for what they are and they are the rewards of my nurture.
Linked with #MMM
 
 
 

Back to Basics!!!

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcT8uhxPwnyIuII6FSWnHH_vx0x-PjfTx7mIOqQdF1iEyirmUdnH
       Back to Basics

I have seen life very closely, from the ground reality, where I had seen my grandparents following the old traditions and living a healthy life. Their habits included getting up early in the morning and do Suryanamaskar, when the sun rose scattering their early rays to all life on earth and the early rays were considered to be an elixir for life. Before Suryanamaskar, they had a bath after relieving themselves, so the system was thoroughly cleansed.

Life (routine) started with the sun rays & ended with the sunset. People were healthy and happy and they didn’t need routine checkups nor they popped any pills. They followed the traditional healing mostly through Ayurveda.

Gradually, the western culture influence set in and the next generation followed sincerely thinking that the earlier generation was outdated and the western culture came into vogue changing the total pattern of lifestyle.

People started leaving their beds when the sun shone over their head and other routines followed afterward. In adopting a western style, people messed up their daily basic routines. There was no time for brushing teeth, taking bath, relieving oneself. Waking up late made them do the things that were on priority and the basics were left. They started relieving themselves, when the system compelled them, the consequence was complicated lifestyle & diseases started attacking people. Doctors & medicine shop owners business multiplied.

If any senior ever suggested them to change their routine and go back to basics, they were brushed up saying, “This style of lifestyle is in vogue, what you all followed is outdated. This is the fad of today.”

Now after forty years, revolution is in to change the lifestyle of people to remain hearty and healthy, but you may have heard, “Old habits die hard” and this issue currently the people are facing to go back to basics.

The revolution that has set in is due to heavy advertisements on social media emphasizing on Yoga, Ayurveda, Lifestyle reforms etc.

Gradually people are accepting and trying to bring a change in their routines.

“Aa Ab Laut Chalein” funda is been followed but it is at a pace of a snail, so it will take a long time to bring total change among people.

Wellness center, Gym & Spa’s are cropping up to help the people to be back to basics but this time, people are parting with a huge sum to visit these centers to keep a check on their health and lifestyle.

Our grandfather cycled to the office and the current generation gets themselves relieved a bit early from office to cycle a stationary bike…What an irony?

“Der aayein durusth aaye”, people have turned to back to basics and religiously following what our forefathers followed.

People are walking slowly towards it, still, it is excellent on their part to follow.

I feel like singing, “Aa ab laut chalein”, we have started our journey to prosperity, health is wealth and this traditional approach will bring massive change around us.

Linked to Wordy Wednesdays

“I always wanted to…”

 

 

Wants & desires never come to an end and this crave pushes us further in life. Imagine a life without desire…it isn’t possible. An ambition to do something fruitful pulls out from the cocoon and the man starts searching to fulfill the aim.

 

Every child faces this question, “What you want to become?” and this question is raised to the child when he is in his primary school and not well versed with life and the world around.

 

Every child gives big answers, some answers on the basis of interests and some wish to step in the shoes of his parents.

 

But when we descend into the real world, many times “I wanted…” is side-lined and we pursue other than the pursuits that one dreamt of. There are few who dare to stand rigidly on his choice and either they make it or break it.

 

 

General crowd sweeps in the crowd that is in trend at a particular phase and his choices depend upon various factors, the trend at that moment, family views, financial issues n lot many other components lead him to make the decisions.

 

 

The real ambitions take a back seat. I was no exception. The same happened to me.

The WOW prompt took me down the memory lane. More than three decades have passed but still, the unfulfilled wish lingers.

 

I wanted to pursue fine arts in Music. I belonged to the family where importance was given to studies only and Music was a Big Nono. I am a lover of music and wished to pursue in this field to become a good singer strumming the hands-on guitar. Three decades before, options were limited and we did not have the privilege of the platform that today the kids have and the perception too have undergone a tremendous change.

 

I did not dare because the avenues were limited and there was a fear of been let out behind. The essence of music is still fresh and I breathe music so you can well understand how connected I am with Music. I wanted to become a playback singer and I became a singer…bathroom singer. 🙂

In my dream, I see myself giving programme on stage strumming an electric guitar and the audience applauding. The dream satiates my desire and I feel fresh and happy.

 

If my coming generation will be interested in music then I will certainly back them and help them to pursue their dream.

 

At this juncture of life, I learned one more thing that it’s good to have ambitions and imagination should run wild to catch but seeing the chaos and stress around, I feel we should insist the kids choose happiness as their ambition and the true happiness will give them wings to soar high and fly.

 

It’s important to be materialistic in life to achieve worldly things and fulfill inner desires but spirituality is equally important to become a good human being and in present scenario where man has become enemy of man and literally people are eating lives of one another so now we need to instill moral values in upcoming generation and show them that there is a world other than the materialism and for that we need only happiness.

 

Playing Piano

Yes, it’s true my desires did not get wings at the right moment but while walking through thick n thin of life, I learned new things and discovered the key to success is to be happy and share happiness.

‘This post is a part of Write Over the Weekend, an initiative for Indian Bloggers by BlogAdda.’

Don’ts for Swaddling – #Healthcare #Manipal Hospitals

                                                         Pic Credits: here

Swaddling is an old technique wherein the new-born baby is wrapped in a blanket or soft fabric as per the climate of the region. It is wrapped snuggly around baby’s body resembling the mother’s womb and it soothes new-born and calm the crying or irritated baby and induce them to sleep for long hours without giving discomfort to new mother and the people attending the baby.

For safe and effective swaddling, the baby should be on the back and it
should be wrapped in a befitting (neither loose nor tight) way that the baby
is able to breathe properly and can ease their limbs and thus, it was
advisable for swaddling of newborn under trained medical personnel
because a faulty wrapping can result in SIDS or Sudden infant death
This technique was advisable for just born to two months of baby’s life, but
the people benefited from this technique as they had to be less vigilant for
the baby so they continued the swaddling process for a longer duration
thereby posing threat to the child’s life.
The medical research and studies on swaddling have concluded that it is
fatal and one of the major causes of SIDS or Sudden infant death
syndrome, hence the medical fraternity are against this practice and
strictly discourages swaddling in view of the well-being of child and parents
thereby reducing the risk of Sudden infant death syndrome.
These days even newborn babies are active and curl on sides on their own
and it’s a sure risk if babies are swaddled. There are chances that the fabric
gets entangled with their bodies or cover their faces and they succumb due
to suffocation.
If a swaddled baby lies down on his stomach, the risk of SIDS is enhanced.
Swaddling raises the heat of the body and can lead to medical emergencies
or SIDS can occur due to overheating.
Wrong swaddling can damage his proper development, endanger his health
and can constrict breathing increasing the potential risk of SIDS.
Many companies are coming up with varieties of blankets, fabric or
fastener to swaddle the child to keep baby calm but it’s better to refrain
from using techniques revolving around swaddling and enjoy the bliss of
motherhood and parenthood.
A healthy crying child is better than an inactive sleeping child.
The new-born do keep the parents on toes but there is a magical bliss in
achieving the feat of been blessed by a child and this bundle do bring in
joys and cheers in life.
  Avoid swaddling, discover joyous moments in the cries of a baby.
The quote of APJ Kalam holds true, “The only day in your life …Your
mother smiled when you cried.”

Sponsored Post
 

error: Content is protected !!