Why Demean Mother’s Love for Brand Promotion? #Swiggy

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I am not crazy or impatient for watching idiot box on regular basis. I do take care to keep myself updated with the news, announcements, and declarations and I do tune in periodically to update. Being music lover, during weekends, after regular chore, I do switch in to watch my musical and dance shows relayed on weekends. Normally, I am unable to catch on regular time but try to watch repeated telecast in my leisure hours.

Generally, I don’t watch advertisements in between the shows rather I catch up with my incomplete chores. One day, I was lazing around during break and watched Swiggy ads depicting Mom and child. In first go, I took it at ease but when I watched in repetition over different channels, tentacles of my mind was alarmed.

I felt pity for the ad team of who on spree to establish the brand in the market preferred to disgrace mother’s instinct of unconditional love and affection.

Is it fair on the part of the Swiggy brand promotion team?

A big No…I would say and I believe that the Mom fraternity and the family people would not digest it easily if they watch the advertisement carefully.

The truth is, Mom is the most caring creature on the planet who is ever ready to attend to their baby‘s call unmindful how old is she. The instinct is found in all mothers irrespective of species, human, birds or animals.

If at any time of the hour, the child asks for food…Mom is ready to cook and serve…not only Mom, all motherly figure, Moms, Aunts or Grannies tend to have the same tendency to attend to their child and promise them a good satisfying meal.

It is believed that No Food can replace the taste of food cooked by Mom, because she cooks with devoted love and devotion which spice up the indispensable relation.

Swiggy’s ad depicts that the Mom ignores the request of children to provide them with the sumptuous meal rather places an online order to Swiggy and the delivery boy is at the doorstep with the food parcel.

I felt quite hurt watching these ads and could not imagine as to why Swiggy stooped so low for branding.

Why Swiggy depicted such sensitive issue to demean the worth of Mother’s love for TVC

The time is changing and so the values and ethics. The Kids of today are not so concerned about their elders and if a Mom acts in a typical way as shown in advertisements, will the kids have respect for their Mom.

The message aired should be in the line of accordance of society.

Please don’t create a bad image of a Mom to promote your brand. There are umpteen ways to gather public attention towards a brand, why stoop to such a level where you demean a Lady who is worshipped as a Goddess by their children and considered to be a Super Woman with Super Powers.

As far as I know about myself, my ancestors, my friend circle and society, Mom gets over anxious if a child skips one bread less than their appetite.

I do agree, Mom have their own life and she can enjoy TV games with her child or a leisure period with her Mom and child…but she cannot go to an extent to order food on Food chain website when child requests to prepare his/her favorite homemade food.

Yeah, Mom throws parties to celebrate special occasions and weekends but still a kind request of a child for home cooked food can never get ignored.

I request Brand promotion team to study the bad impact of the ad on social strata and Motherly figure.

Please withdraw the current advertisement depicting Mom and child with a kind request for food…don’t demean the generous love of a Mother.

Readers, please do share your views on this article.

Will love to receive brickbats, applause and criticism.

Ila Varma
Mom of Two Kids.

How to Prepare your Child for a Sibling?


Parenting has no right or wrong approach. The basic approach of how you want to raise your child is your style of parenting. It is a comprehensive term. Becoming a parent for the first time is a milestone in itself and preparing your first child for a new sibling is another milestone.

Before planning a second baby, we need to prepare our first child. The to-do-list to prepare your first child for a new sibling is must to know. Usually, the parents feel overwhelmed to have a second child but are the feeling same as it was for your first child? You need to consider the feelings of your first child before planning for the second one.

Of course, it is a tough task to prepare your child for a sibling but these tips might help you to sail through.

Tips for preparing your first child for a sibling

  1. Take the opinion of your first child if he wants to have a sibling or not. If he says no then respect his decision and give him some time to understand. Discuss with him about having a sibling, what does it mean or how do they help, love and care for each other.
  2. Instead of saying that, we are going to have a new baby, tell him he is going to have a new sibling. Tell him I have one baby now that is you and now you will have a baby. We all have to take care of the new baby together. He should realize that the new baby is coming for him.
  3. Read to him about siblings bond or sibling stories.
  4. Teach him how to take care of a new born by giving him a doll to play with as a sibling.
  5. Tell him about his birth stories and take a look at his infant pictures together.

Change routine before the new sibling arrives

  1. It is important to change the routine of your first child in advance before the arrival of new baby. He might feel ignored if you will change the routine later. He should not feel that his routine got changed due to the sibling.
  2. Explain to him that you are a grown-up child now and the new baby needs more attention and care. So all of us will take care of him together.
  3. Discuss the appropriate behavior between siblings. Make sure that the elder child does not vent out his frustration out on the new baby.
  4. Appreciate him for his good and mature behavior with his sibling.
  5. Teach him to eat on his own and sleep independently. Change these habits gradually.
  6. Involve your older child in daily chores and make him mommy’s little helper.
  7. Welcome his participation in taking care of his sibling. In this way, he will feel connected to the new baby.
  8. Be emotionally available if your first child seems more demanding as he might have been feeling ignored.
  9. Be flexible during the early weeks of the arrival of the second child.
  10. Have patience and follow positive parenting skills.

Share more tips on how to prepare your first child for a new sibling with us in the comments section below.

Wish you a very Happy Parenting!

The Ecstasy of Motherhood!- #FirstTimeMom

After 2 years of marriage, I was eagerly waiting to miss my periods. Before this phase, I was heavily scared to miss my period even for a day or two…and now, we both were longing to miss… we were ready to welcome our bundle of joy. We longed to cuddle and feel the warmth and ecstasy of parenthood.

First Time Mom

(more…)

Reasons to Trust Mother Sparsh Baby Wet Wipes!

The Baby Wet wipes have gathered the great attention of Moms within a decade and they find useful for their babies. It is easy to carry and comes with a policy, “use & throw” so no botheration of washing or gathering mess around. Single-use wet baby wipes have thronged the market for new-born, toddlers and kids. Each brand pronounces about their USP’s to gather customer attention.

Earlier, cotton and muslin cloth was used to clean the bums after pee and potty and to clean the baby after feeding, playing etc. There was a concern of washing and drying and it was a real botheration to carry on travels or on outings. The Moms feared going on errands with kids rather more plans were postponed. The introduction of single-use baby wet wipes relieved mothers with the responsibility of carrying cloth wipes and washing them. It brought tremendous changes in the life of a Mom and she sighed with a great relief finding baby wet wipes in her custody.
Comfort of Using Baby Wet Wipes
 
* Easy to use

* Comfortable to clean babies bum
* Soft on Baby skin
* Multiple uses to clean babyface, after feeding, play hours
* On travel, wet wipes take good care of the babies hygiene
 * The toys can be wiped clean by wet wipes
 * Wet wipes take care of cleaning running nose
 * Babies love the mild fragrance of the wipes
 * Moms can use to clean their face after a hectic schedule
 * You can use wet wipes to clean dining space mess
 * Best for cleaning shoes of babies and parents. Leather shoe sparkle
 * Wet wipes can be used to clean baby accessories
 * It can be used to clean public toilet seats
 * Multipurpose
Mothers are very alert with regard to the articles used for her baby and she tries her best to verify the products before using it for her baby. She goes through reviews, discusses with experienced Moms…she is total action before choosing the product finally for her baby.
Mother Sparsh Baby Wet Wipes
 
 
 
 
 * Bio-degradable
 * Eco-friendly
 * Cotton Fabric
 * 98% Pure Water
 * Infused with Vitamin E, Aloe Vera & Jojoba Oil
 * PH balanced
 * Affordable
 * One piece is enough for a single use, good tensile strength
 * Attractive packaging
Each month, I buy India’s 1st water-based wipes Brand Mother Sparsh Baby Wet wipes online. I buy a large pack for home use and small packs for errands and tours. One small pack of wipes is parked in our car as we both prefer long drives and our weekend is spent in nearby locations. One small pack is always stacked in my purse.
I rely on Mother Sparsh Baby Wet wipes after I conducted Flame Test. The test verified the absence of plastic and harmful chemicals and confirmed the presence of a high volume of water, Vitamin E and cotton fabric. Cotton and water both are soothing on the children skin and takes care of babies’ skin. No diaper rashes or peeling of the skin and baby and Mamma both are happy with the results of Mother Sparsh Baby Wet wipes. I too use for myself, it has replaced my handkerchief.
The product of Mother Sparsh is genuine and it is easily available on online shopping portals, Shop Now.
I and my Mom group are happy with Mother Sparsh Baby Wet Wipes and we are a regular customer.
SPONSORED POST
 
 

Mommies Dilemma – How to Manage Early Teenagers?

Motherhood comes with a baggage of responsibilities and care. When we are blessed with a bundle of joy, our spirits are high and we feel on top of the world. To take good care of our tiny tot, we require to be good at multi-tasking, time management with a fair speed to finish off chores. As the days roll by, we find the journey of motherhood tough. We console ourselves that in a span of a few years, we will have hours of relaxation, once the kids grow up. It’s true, the physical strain lessens as the child grows but the mental anxiety starts growing as the child enters near teens.
The docile and sweet child turns violent and blurts out if scolded or pinpointed at their mistakes or coils into their cocoon and want to stay isolated.
This is the phase of the dilemma for Parents…but I insist on Mommies because Mums are more stressed by the changing behavior of their children and she tries her best to pacify things to normal.
Reasons for Behavioural Change

Physiological & Psychological Changes

Eminent changes and transformations take place within a teenager. Development of breast, an onset of periods, acne and pimples, increase in size of reproductive organs of a male child, growth of pubic hair, voice change, an onset of puberty etc., takes place in both boys and girls. The transition from childhood to early teens is cumbersome due to physical changes. The child is confused with the changes taking place in them and initially, they are not comfortable with the changes. They coil in their shells and don’t wish to talk about it or share with their parents and siblings.
Mood swings, wanting to take decisions independently, attraction towards opposite sex, sexual arousal are some of the reasons which bring adamant changes in the child who is at the threshold of teens and they prefer to stay aloof.
 With the frequent physical and psychological changes, they find tough to cope with the demands of the body and it is tough for them to maintain sync.
                                                          Source
How to Maintain the Balance
Recall your days of childhood when you were stepping into teenage and how you felt those days. Keep yourself in their shoes and handle them tactfully.
•    Never say, “I was not of this type”

You must have been more or less in the same shape and your Mom would have faced difficulty in taming you. If you say, “I was not of this type”, the child will feel humiliated and get enraged. Talk to them that you felt the same in your teens and it took time for you to adjust due to different hormonal and emotional changes. Ask them to accept the changes as it is natural transformation.
•    Be Friendly

Don’t create boundaries with the children. Play with them, watch movies and programmes with them and discuss and debate on any topic under the sun. Give them the privilege to discuss their problems, educate them about good and bad touch, sex education and to respect both the sex equally. Lend your ear and respect their views. Listen and stay calm. Be a child in the company of your child.
•    Be Polite & Firm in Your Approach

Don’t scold on the slightest pretext. Keep yourself soft and calm. Instead of pinpointing the mistakes and shouting at them, be watchful and cautious in approach. Watch their activities silently and if you find something odd in their activity, explain to them. Accept their mistakes as it is normal for a human to err and each one of us learn from trial and error. Explain to them the pros and cons of their mistakes and tell them firmly not to repeat it in future. Explaining things with the cool mind will help them to realize their folly but if you start getting stern with them, it will misfire the situation. Teenagers melt if handled with love and affection and your righteous approach can tame them.
•    Better Practice than Imposing

Being a parent, adopt all the principles, rules and regulations into practice and then ask your child to follow. This method is better for a small child too, but with teens, you first need to rectify yourself and then you can see them following. If you give sermons, they can react and can seek explanations for imposing on them. The child first school is home and gradually, they will pick up the traits that you follow. Follow positive traits if you want to see it develop in your children.
•    Accept the Changes

You cannot expect your child to be timid all way. If he questions you, don’t fret and fume. They are growing and they have the right to be assertive. Listen to them, reply to their questions and give them the space to grow.
•    Help them to Be Independent

Don’t be overprotective. Give them the independence to choose their dresses, passion, and activities. Let them follow their ambition and hobbies. If you find their aim undesirable, you should have valid explanations to validate it.
•    Trust Your Child

The children need the support and trust of their parents. Trust them but don’t go blind in love. Be caring and supportive and a mute spectator. If you find any activity annoying or wrong, explain them with patience. Don’t compel them else they will turn rebellious. Participate in their activities, befriend their friends, plan outings with their friends and invite them at home. It will help you to know them more.
•    Keep Them Engaged

Encourage to pursue their hobbies. It will help them to be engaged and won’t get surplus time to brood. Creative things attract the growing mind and they will devote 100% of their time. Hobbies help them to ignore sexual upsurges which are quite normal at their age. Give them the freedom to pursue their own hobbies, it will build their imaginative and creative powers.
All suggestions won’t work in all the children so as a parent, you require to be diligent in taming them. The teens who are at a threshold of Teens are more vulnerable and they require patience to tame them.
Your Love, Support and Silence will help them to pass this phase easily.
My Experience

While raising my children,
I never forgot my volatile days of teens and my reactions.
I became a child with them and enjoyed passing time with them.
I befriended their friend of both gender and gave them the freedom to call at home.
Never distinguished between BF & GF but warned them about the phase that all go and how to handle it sincerely.
I accompanied them on outings.
I gave them the space to grow, be independent, choose their hobbies and watched them closely and silently with a smile sailing on my face.
I was soft and firm in my approach. I stuck to my promises and never ditched them.
It was a roller coaster ride for me with lots of turbulence and finally, my silence and patience rewarded me.

“I am taking my Alexa rank to the next level with Blogchatter’

#MyFriendAlexa  #ilarejuvenated

Role Reversal #Quirky







These days it’s quite common for the Dads to take care of
the kids, due to nuclear family set up and if Mums are working then they have
to be more diligent in taking care of the child.


Earlier there were joint family set ups, so there were herd
of people to take care of the young ones & Mom- Dad did not had much
botheration if they were to go for outing, job or for some work.


But nowadays, after kids, if Mom has to go out then she
needs to plan quite prior to the day and it’s amicably decided that the Dad
will take leave from work to be iin-housetaking care of little ones.


In my case, my husband is fond of kids and he can go to any
length to keep them happy. I am too fond of kids but I am a disciplinarian and
see that the children doesn’t take advantage of my lenience. I am more
particular to the judgment but my husband is just my antonym (I added this word in lieu of opposite, just for fun).


Judgment stands on his mood, if he is happy, he won’t care.
He will fulfill all demands and if he is in the slack mood then genuine things too won’t be heard and in my case, it isn’t so.


I don’t move along with moods, I am judgmental in all
circumstances and I hook up with my take.


I have two boys, now they have outgrown my lap but the
memories are still intact as if it is the story of yesterday.


My tiny tots were manageable and I raised them into
independent child. It wasn’t easier to train but they were easy to manage…I
consider myself lucky.


I started working when my kids completed their primary
school, before that I managed business of pharmaceuticals operating from my
home, but still there were instances when I had to go out for some work and in those situations, my husband stayed back.
As soon as my kids came to know that I was going for an outing,
they were very happy, though they didn’t show externally I could sense from
their body language…Maa hoon naa.


They knew that their Papa will cook their favorites (he is
a good cook), will approve their demands for toys and games along with cold
drinks, chocolates & chips and they would be free to move freely in the
house, jump on the sofa etc…a complete masti day.


Once I was getting ready for the outing, then I overheard
the conversation of Dad and beta:
“Papa, mummy jab
jayegi to mujhe wo wala toy dila dena.”
So was the prakop (wrath) of Mummy in my house.


And Papa smartly didn’t reply in words, just shook his head
in affirmation.


As soon as I would be ready to leave, their best question
propped up, “Mummy, kab aaogi?”


I would just smile, I understood the meaning of their smart
question.


And both boys in unison will say, “Yayyyyy” & Dad was
happy too.


He would cook their favorite delicacies and after having
food, he would snore and these smarty’s had immense freedom to watch cartoons, play around uncaring about the furnishings.


They celebrated the day as their independence day.

After having good sleep, he would take them to market to buy
the goods of their choice.
As I stepped inside, the younger one will come to me with
his toys and very innocently would say, “Dekho naa, Papa khareed diye hain”


The smart explanation they had and Dad would be busy in keeping
the things in their place so that I don’t give sermons to all.


My hubby’s body language clearly communicated that he had a
sound sleep.

In conclusion, all the three of them enjoyed to the fullest
in my absence.


If I complained, “You are encouraging them to be undisciplined.”
His simple reply, “You are there to handle & bachche
tumse darte hain aur hum bhi”
 
 
Linked up with #MondayMommyMoments.
 
 

I AM DIFFERENT

Dedicated To My Beautiful Kids,

I don’t want myself to be compared with anyone. I am an Individual and I know that I am different than others.My way of looking at things and way of perception is unique.I am as hard as coconut externally but very soft and clear from within.My way of loving and caring is different , people feel I am more demanding and not concerned about others which is contrary to my personality.I care a lot for all but way of expression is different.Don’t take my words,at times I may sound harsh but there’s reason to be harsh if I vent out my feelings ,my concern you will take me for granted which I don’t wish. My wish is to see you grow on your own and feel the difference.Peep inside me and you will find ocean of love and concern….Love you !



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