Wagh Bakri’s Mili Tea promotes Woman Empowerment!

TV personality Sakshi Tanwar– brand
ambassador for Mili Tea







Indore 7th April 2018: Wagh Bakri Tea Group has launched a
new TVC to promote ‘Mili’ Tea. In the latest ‘Mili’ TVC Sakshi Tanwar, the
brand ambassador tactfully conveys the message of woman empowerment through an
effective punch line ‘Peeoge jab, toh Janoge’. In the TVC a buyer opts for Mili
Tea after being assured by Sakshi in her unique accent, about the key benefits
such as assured quality, more cuppage and a budget friendly product in a
convincing manner.
Wagh Bakri Tea Group, India’s 3rd
largest tea company is celebrating 20
years of presence in M.P. market
. On this occasion Executive Directors, Mr
Parag Desai and Mr Paras Desai are in Indore to meet and felicitate
distributors. Wagh Bakri Tea is the largest selling tea from Wagh Bakri Tea
Group followed by Mili. Wagh Bakri and Mili teas are available at approximately
17,000 outlets in 51 districts of Madhya Pradesh. It is noteworthy that the
market share of Wagh Bakri tea is steadily growing in Madhya Pradesh. On this
occasion Mr Parag Desai, Executive
Director
, Wagh Bakri Tea Group said, “We are thankful to tea lovers of
Madhya Pradesh that they have made Wagh Bakri and Mili teas and the most
preferred quality tea brand in the state”. Adding to this, Mr Paras Desai,
Executive Director, Wagh Bakri Tea Group said that, “M.P. tea lovers are
very particular about their choice of tea and we are happy to fulfil their
expectations by offering M.P. specific blends. M.P. is an evolving market and
we are getting encouraging response for our other products as well, which
includes iced tea, instant tea and green teas”.




The Tea Group has won several
accolades by adopting innovative marketing, branding and packaging strategies.
One of the most significant achievement has been the ‘Family Business Legacy
Award’ given by the then President of India Shri Pranab Mukherjee in presence
of the Prime Minister Shri Narendra Modi to Wagh Bakri Tea Group in the year
2017. Other noteworthy achievements include the INDIASTAR 2017 Packaging Award
instituted by IIP (Indian Institute of Packaging).
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