2018: Saregama launched its popular product
Carvaan last year. This retro looking radio-like device with 5000 evergreen
Hindi songs inside and a host of other features like USB, Bluetooth and FM
radio, has proved to be a game-changer in the digital driven music industry.
Based on the consumer feedback, Saregama has decided to extend Carvaan to
regional music also. After launching the Tamil language variant, Saregama is
now leveraging their rich repertoire of Bengali music, with the launch of Carvaan
digital audio player with in-built speakers, and a host of features like
Bluetooth, USB and FM radio, comes with 5000 pre-loaded songs: 4000 from legendary
artists from Bengal, cutting across different genres, and 1000 of the most
evergreen melodies of Hindi music. The Bengali collection has among other
songs, a huge catalogue of authentic Rabindra Sangeet and Nazrul Geeti. With
the launch of this variant, Carvaan Bengali is all set to enter the local
Bengali households – and talk to the quintessential BhadralokBengali
customer, who is well versed with Bengali music across genres.
songs are curated through extensive Big Data analytics that run nearly 17 billion
data points that are generated annually every month across all Saregama
platforms. Featuring Rabindra sangeet from stalwarts of the genre like Suchitra
Mitra, Sagar Sen, Shraboni Sen and Sumitra Sen, and songs of icons like Hemanta
Mukherjee, Manna Dey, Arti Mukherjee, Kishore Kumar, LataMangeshkar, R. D
Burman, ShyamalMitra, Bhupen Hazarika, Nachiketa Chakrobarty and such like are
included. These are then categorized into artists, moods and a special
category called Tagore, which the listeners can shuffle between, simply by
turning a jog- dial.
Bengali also doubles up as a FM radio and lets the listeners enjoy their
personal music by plugging in a USB drive or via connecting their phones via
Bluetooth. It comes with a long lasting battery life and lets the
listeners enjoy up to 6 hours of uninterrupted music. The product comes with a
1- year doorstep warranty support backed by an all India service network.
Porcelain White in color, the classic retro look in addition with its rich
content, convenience and utility, makes Carvaan Bengali a perfect gift for your
Mehra, Managing Director of Saregama India says,
“Saregama holds one of the largest catalogues of Bengali music in its library.
Carvaan Bengali is our ode to the rich musical heritage of Bengal. We hope it
will capture an essential place in the hearts of the discerning Bengali arts
and music lover.”
at 5990, Carvaan Bengali can be purchased from 8th February, 2018
onwards. It is available online on saregama.com
and all major e-commerce websites like Amazon, Flipkart and Paytm. It is also
available in all leading electronic outlets.
5990/- for Porcelain White
About Saregama India:
Formerly known as The Gramophone
Company of India Ltd, Saregama owns the largest music archives in India, one of
the biggest in the world. The ownership
of nearly 50 per cent of all the music ever recorded in India also makes
Saregama the most authoritative repository of the country’s musical heritage.
Saregama has now expanded into other branches of entertainment – it is involved