New Delhi, January
: Saavn, India’s leading audio streaming service today announced
the release of Vibe by Canadian Artist, The PropheC, as part of its
Artists Originals (AO) initiative. Vibe is a smooth Punjabi-pop track
that has gone live on Saavn and all global platforms today.
Vibe follows the success of Saavn’s previous AO release, Bom Diggy.
Having launched in September of 2017, the track garnered over 28 million
streams on Saavn, as well as 40 million views across YouTube and other
streaming platforms.
The PropheC has collaborated with
Saavn’s Artist Originals for this catchy track and accompanying music video
that showcases his trademark sound in a totally new light. The video for Vibe
leverages distinct visuals to create a dark and mysterious aura. Listen to the song on Saavn here.
The PropheC said, “The inspiration behind the song “Vibe” was to make
something current with a more atmospheric and wavy sound. I wanted to showcase
my ability to do different flows while maintaining my signature sound.

Talking about his association with Artist Originals, he added, “Artist
Originals and Saavn is the perfect platform to launch the song because they
believe in interacting directly with the artist and provided a unique approach
to pushing the song. There has been a lot of communication and understanding to
make sure we do something different to stand out from what everyone else is
Saavn’s Artist Originals (AO)
repertoire was launched in February 2017 to empower artists, songwriters and
producers from around the world and connect East-West talent and fans. Indian
hip-hop star Naezy, Toronto-based DJ Sickick, singer-songwriter Prateek Kuhad,
U.K.-based independent artists Zack Knight and Jasmin Walia, and Mumbai-based
producer, composer and keys player Sandunes have also launched songs under the
Artist Originals program.  
About Saavn
Founded in 2007, Saavn is India’s leading digital music
streaming service, transforming how people around the world access and
experience music on a daily basis. Saavn is currently accessed in over 200
countries and offers 36 Million tracks in 15 languages. The company has 900+
label partnerships and growing, including Universal, Sony, T-Series, Tips, YRF,
Saregama, Eros and Warner Music. Saavn’s investors include Tiger Global
Management, Liberty Media, Bertelsmann, Steadview Capital, Ward Ferry
Management, Senvest Management, Tree Line Investment Management, Quilvest,
Mousse Partners, Wellington Capital Management, William Morris Endeavor and a
number of strategic individuals, including former Vodafone CEO, Arun Sarin,
and, Guy Oseary, Chairman of Maverick and manager of global artists including
Madonna and U2.
In 2016, Saavn expanded its content offering into Saavn Original
Programming, a slate of original, non- music audio programs that range from
comedy and storytelling to mythology and cricket. With its headquarters in New
York, Saavn has also runs offices in Mumbai, Gurgaon, Bangalore and California.
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Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.


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