– Talented film star Huma Qureshi graces the event-
Patna,
4th December 2017
: Alankar Jewellers, a brand
that hasset unmatched standards of
quality and service have
partnered with Forevermark, the
diamond brand from the De Beers Group of Companies, by launching the brand at
their store in Patna.
While Forevermark encompasses the promise of
beautiful, rare and responsibly sourced diamonds, Alankar Jewellers areleaders in the field of jewellery manufacturing and
pioneers of innovative techniques. The synergy of these two brands has brought about an ideal
collaboration by creating hallmark jewellery pieces.

Celebrating this partnership, was
the talented film star, Huma Qureshi who unveiled Alankar Jewellers’ exclusive
collection crafted with beautiful Forevermark diamonds. Adorned by exquisite
Forevermark jewellery, she said, “A Forevermark diamond is something that will
be passed down from one generation to the next and will stand the test of time.
Each Forevermark diamond has a unique identification number which is a
testimony to its promise. Alankar Jewellers offers the finest diamond
experience to its customers.  It is truly
an honour to be a part of this event as Forevermark and Alankar Jewellers join
hands to showcase such a wide variety of gorgeous diamond jewellery.”
Highlighting
the partnership, Manish Gupta, Director,
Alankar Jewellers
said, “Less than 1% of the world’s diamonds are eligible
to become Forevermark. We are delighted to partner with Forevermark as they
have the most stringent process of selection which offers only the best quality
of diamonds to its partners. Using these diamonds in our designs not only
enhances the jewellery but also maintains increases our credibility with our customers.”
Highlighting the partnership Sachin Jain, President, Forevermark India said, “Forevermark is
proud to be associated with Alankar Jewellers’, one of the leading jewellers in the state of Bihar. Forevermark only partners with
authorised retailers such as Alankar
Jewellers, who are not only leaders in their field, but
also meet the brand’s stringent criteria of business, social and environmental
integrity. Alankar Jewellers
exquisite design and craftsmanship enhances the beauty of a Forevermark diamond
and we look forward to a long-standing relationship with them.”
Forevermark
diamonds are the world’s most carefully selected diamonds. Each Forevermark
diamond undergoes a journey of rigorous selection and bears a unique inscription
at its heart which is an assurance that every Forevermark diamond is beautiful,
rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy
of this inscription which is a promise that the diamond has been carefully
selected to meet Forevermark’s standards of quality and integrity. Known for
combining superior quality and exclusive designs to produce elegant
masterpieces, Alankar Jewellers
will carry forward the promise of Forevermark.
Please visit Forevermark.com.
Notes
to Editors:
ABOUT FOREVERMARK
Every Forevermark
diamond undergoes a journey of rigorous selection. Our unique inscription is an
assurance that every Forevermark diamond meets the exceptional standards of
beauty, rarity and is responsibly sourced.
FOREVERMARK
DIAMONDS BEYOND the 4C’s
Forevermark
goes beyond the standard 4Cs to select diamonds that are genuine, natural and
untreated. Forevermark diamonds are cut and polished by master craftsmen to
reveal their ultimate beauty and natural brilliance.
FOREVERMARK
DIAMONDS ARE RARE
Less
than one percent of the world’s diamonds are worthy of the Forevermark
inscription.
FOREVERMARK
DIAMONDS ARE RESPONSIBLY SOURCED
Each
Forevermark diamond is responsibly sourced and embodies our principles of
integrity, striving to create opportunities for women and our dedication to
protection of the natural world. The inscription is an assurance of the
physical integrity of our diamonds throughout their journey, as well as the
conscientious integrity with which we run our business.
FOREVERMARK
INSCRIPTION & GRADING
Each
Forevermark diamond is inscribed with an icon and individual number as an
assurance that it has met Forevermark’s standards of beauty and rarity and that
it is responsibly sourced. The Forevermark inscription is placed on the table
facet of a Forevermark diamond. Invisible to the naked eye, the inscription is
1/5000th of a human hair and can only be seen using a special Forevermark
viewer available at Authorised Forevermark Jewellers. Authorised Forevermark
Jewellers are able to supply a Forevermark Diamond Grading Report to their
customers providing an accurate blueprint of the qualities – cut, colour,
clarity and caratage – of each Forevermark diamond.  Forevermark is the diamond brand from The De Beers
Group of Companies and benefits from over 125 years of diamond expertise.
Forevermark diamonds are carefully selected and come from sources committed to
high standards; they are beautifully crafted by a select group of Diamantaires
and exclusively available from select Authorised Forevermark Jewellers. For
more information and to find your nearest Authorised Forevermark Jeweller go to
www.forevermark.com.
About Alankar Jewellers
Alankar Jewellers has established a rock-solid
reputation by setting unmatched standards of quality and service. We are
leaders in the field of jewellery manufacturing and pioneers of innovative
techniques. Established in the year 1949 by the visionaries, Late. Sri Baijnath
and Jai Nath Prasad, the Alankar group has been in the jewellery business for
over the past five decades. Over the years we have very carefully nurtured. Our
business to earn a reputation that recognizes “Alankar” as the finest and
leading jewellers in the state of Bihar. The Alankar brand is renowned for the
quality of its products and high standards of service. Our current business
establishment under the name of Mr. Madan Prasad Gupta and his sons Manish
Gupta and Mohinish Gupta, who are striving towards taking the business to
greater heights.

A constant quest for customer satisfaction drives our
passion for excellence. We have been certified by the Bureau of Indian
standards to sell Hallmarked jewellery under the Hallmarking scheme launched by
the Government of India. With nearly half a century of experience in creating
traditional, modern and contemporary gold jewellery, we at Alankar jewellers
have continuously strived to successfully keep alive legacy inherited through
tradition and founded on the virtues of quality, ethics, and trust. Over the
years, constant interaction with consumers all walks life has provided us with
invaluable insight into our customers need thus equipping us with the knowledge
and experience to serve our clients in a better manner.

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