American India Foundation (AIF) and Coca-Cola India launches ‘SMS Mission Recycling’ to Sensitize School Children on Waste Management and Recycling

The program takes the
success of SMS Mission 1000 to the next level by increasing the scope of
positive impact to 11 lakh children in over 5000 schools
India along with American India Foundation (AIF) today launched the SMS Mission
Recycling with the aim to sensitize children from over 5000 schools on waste management after realizing
a successful Support
My School (SMS) Mission 1000 schools
. The project seeks to contribute towards the
cleanliness mission and will focus on proper collection and segregation of waste including Polyethylene
Terephthalate (PET).
SMS Mission Recycling initiative aims to promote better waste management practices
through adoption of efficient collection and segregation methods to facilitate
recycling. Aligned to the Government’s Swachh Bharat, Swachh Vidyalaya (Clean
India Clean Schools) Mission, the programme will also be looking to setup or
facilitate waste management systems in communities as well as schools.In the first phase of the program,
Coca-Cola India has partnered with the American India Foundation (AIF) to positively
impact an estimated 11 lakh children in over 5000 government schools nationwide
and over 1 lakh community members on the long-term benefits of proper solid
waste management.
Nishant Pandey,
CEO of American India Foundation
said, “Building on our experience of driving
awareness of sanitation & hygiene issues across schools in India, we
believe that engaging students with waste management and recycling concepts
will give them a deeper understanding of the huge role that sustainability
plays in our future. We’re excited to partner with Coca-Cola on the Support My
School – Mission Recycling campaign which aims to reach 5000 schools across 10
states in order to give children the chance to build a cleaner tomorrow and a
sustainable future.”

T. Krishnakumar, President, Coca-Cola India and South West Asia, said, “We believe that sustainable development should be at the heart of
everything that we do and we must collaborate with our partners to find and
develop solutions for a sustainable future. We are now excited to launch SMS
Mission Recycling in association with American India Foundation to create
awareness among school children and communities on proper ways to implement waste
segregation and recycling. Children are change agents for a better tomorrow.
They have the influence to sensitize their communities and as the future of our
country, they grow up aligned to such environmental causes.”
The first edition of
Support My School had a positive impact on over 3.5lakh school children in more
than 1000 schools across the country. During this journey, thousands of
toilets, urinals and wash stations were revitalised and hundreds of playgrounds
were established in disadvantaged schools. Support My School addressed the WASH
(Swachh Bharat, Swachh Vidyalaya) needs and contributed meaningfully to the
government’s ‘Swachh Bharat’ drive, and the revitalized schools now serve as
model schools in several districts.
Avijeet Kumar, Chief Operational Officer, Charities Aid
Foundation (CAF)
—the first implementation partner of SMS Mission 1000 said, “Support My School is an innovative
campaign aimed at transforming lives of thousands of children across the
country and we are extremely proud to be associated with it. From educating
children about rain water harvesting, to ensuring access to proper sanitation,
the campaign has helped promoting positive environment in schools.
Interventions such as these are important to address the broad socio-economic
gap and educational inequalities in our country. The impact seen in 1000
schools through this campaign has been extremely satisfying.

Bhushan Tuladhar, Regional Technical Advisor, South
Asia –
UN-HABITAT said,“Our congratulations
to all partners and friends of the Support My School (SMS) campaign for
achieving “SMS Mission 1000”. It is a remarkable that the campaign has reached
over 4, 00,000 students across 1100 schools in the region. We look forward to
support the next phase of the initiative – SMS Mission Recycling.”

Coca-Cola India is relentlessly working
on creating a positive difference in the state of school education and the
company has an unabated focus on sustainability.
About The Coca-Cola System in India

Coca-Cola system comprising of Coca-Cola India Private Limited, a concentrate
supply company along with Hindustan Coca-Cola Beverages Private Limited and
fifteen (15) franchise bottling partners of The Coca-Cola Company offer a range
of healthy, safe, high quality, refreshing beverage options to consumers. From
the year 1993, when The Coca-Cola Company, Atlanta,  re-started its operations in India, the
system has been refreshing consumers with its beverage products – Coca-Cola,
Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green
Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range
of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and
coffee options, Aquarius, Schweppes, Kinley and Bonaqua packaged drinking water
and Kinley Club Soda. The Coca-Cola system through its strong network of over
2.6 million retail outlets, touches the lives of millions of consumers, at a
rate of more than 500 servings per second. Its brands are some of the most
loved and sold beverages in the country – Thums Up and Sprite – being the top
two selling sparkling beverages.
Coca-Cola India system provides direct employment to over 25,000 people and
indirect employment to more than 150,000 people. The Coca-Cola system in India
is contributing in its own small way to building sustainable communities
through community initiatives like Support My School, VEER, Parivartan and
Unnati and by reducing its own environmental footprint.
further information on the company’s India operations and its products, please
visit: and ; follow us on twitter at or on Facebook.
About American India Foundation (AIF)
American India Foundation is committed to catalyzing social and economic change
in India, and building a lasting bridge between the United States and India
through high-impact interventions in education, livelihoods, public health, and
leadership development. Working closely with local communities, AIF partners
with NGOs to develop and test innovative solutions and with governments to
create and scale sustainable impact. Founded in 2001 at the initiative of
President Bill Clinton following a suggestion from Prime Minister Vajpayee, AIF
has impacted the lives of 3.7 million of India’s poor. Learn more at


Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

Tags: , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: