~ The brand brings back the most iconic jingle to
celebrate its 50th year ~
National, November, 2017: The iconic ‘KalBhi, AajBhi, KalBhi VIP’ is back! VIP
Industries, leaders in luggage industry and synonymous with travel since 1971,
launches their new advertisement to commemorate 50 golden years in India. This new
futuristic ad campaign with a completely modern twist features superstar Hrithik
Roshan and highlights VIP as a perfect travel partner of India for generations.
To celebrate this special year, the brand has launched the 50-50 campaign,
where VIP industries is offering an exciting 50% discount on their select product
folio including VIP, Aristocrat, Carlton, Skybags.

conceptualized and executed by Whyness, the TVC beautifully encapsulates how the
luggage brand has always been a trusted companion for travelers around the
world. The ad simply depicts that while the mode of transportation has evolved
from trains, to aero-planes to space shuttles, VIP has been the luggage of
choice since India started to travel and will continue to be the ideal
companion in the future too. The fresh twist to the iconic jingle ‘kalbhiaajbhikalbhi’ will certainly ring
the nostalgic bell for many viewers.

Speaking about the
concept and his experience of working for this campaign, Brand Ambassador, Hrithik Roshan says, “VIP is a brand that goes back to my
childhood, I have grown up listening to the KalBhi, AajBhi, KalBhi VIP jingle. It
gives me immense pleasure to be a part of an iconic campaign as this. I would
like to congratulate the brand on its 50th year, as they continue to
create more memories for travelers.”
Sudip Ghose, Senior
Vice President – Sales, Marketing and Service, V.I.P Industries says,
“This is a very exciting year for us at
VIP Industries, as we complete 50 years of being market leaders in the luggage
industry. From a single brand to offering a diverse product portfolio across
multiple brands, VIP industries has come a long way. And we have only our
customers to thank for all the love and support they would have shown us. Therefore
we are doing our bit by offering 50% discount on our select ranges. We hope to
continue our endeavor to manufacture world class products and provide numerous
different offerings to make travel simple and convenient for millions of people
around the world in the future. We completed 50 and are ready for the next 50.”
Speaking from a creative perspective Ravi Deshpande, Chairman,
Whyness says
, “This ad is a celebration of VIP’s
‘50% off on its 50th anniversary’ offer. Bringing together Hrithik Roshan and a
contemporary version of the classic VIP jingle make the ad just right for the

This is a 360
degrees campaign, covering all major TV channels, radio stations, OOH sites and
social media platforms.

Link to the campaign:  Celebrating 50 Years of VIP Bags
─ Creative
Agency: Whyness
─ Chairman:
Ravi Deshpande
─ Creative
Team: Ranjit Sasidharan, Gia Fernandes
─ Accounts
Team: Bhavesh Nainani, Chetan Mane
─ Production
House: FAR Commercials
─ Director
of the film: Jeff Balsmeyer
About V.I.P.
Industries Ltd:  

Established in
1971, VIP Industries Ltd. is Asia’s No.1 luggage manufacturer. Its four
factories produce nearly five million pieces a year, making it the second
largest producer of luggage in the world. The state-of-the-art VIP Design Lab
at Nasik has to be credit several international patents and design
registrations. Since inception, the company has kept in step with the changing
need and taste of the discerning and quality conscious traveler. VIP Industries
already has a global footprint with its products available not just across
India but also all over Middle East, the UK, USA, Germany, Spain, Italy and
select African and South East Asian countries.

Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

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