Mumbai, November 2017:  Rare and
precious, platinum jewellery is the preferred choice for young Indians to
celebrate and mark the important milestones in their lives. Culturally relevant
and global in its design aesthetic, PLATINUM EVARA is synonymous with the inimitable
bond that is weaved not only between two individuals but their families too. This light weight jewellery, whilst being a symbol
of a heartfelt blessing, is also unique in its design philosophy, capturing the
sartorial choices of the modern-day bride and groom.
Inspired by global trends and
keeping in mind the fashion forward choices of the millennial bride and groom,
the new collection by PLATINUM EVARA celebrates the global design trend of
“MODERN FEMININE” for the bride and “BOLD MINIMALISM” for the groom jewellery.
The designs inspired by Modern Feminine trend explores fluidity through
interlinks – specifically, interlinking various classic motifs to create the
elegant and a contemporary collection which compliments the post wedding
lifestyle of today’s bride. Whilst the Men’s range features
minimalistic pieces inspired by geometrical forms and patterns which has a bold
interplay of lines and structures. The combination of matt and satin finishes
add character to this collection. Each piece in the collection is crafted
keeping in mind the discerning urban man.
This wide range comprises of
necklaces, earrings and bracelets for women, and chains for men.
Built on Platinum
heritage and infused with cultural relevance integral to Indian weddings, Platinum
EVARA offers an opportunity for dual gifting for the modern couple from the
parents, in-laws or from the elders in the family, who wish to bless the
couple. PLATINUM EVARA’s contemporary designs can be worn across several
occasions and they come with
assured purity, exclusivity and elegance- synonymous with preciousness and the
rare blessing of love!
Platinum 30 times
rarer than gold is progressively becoming the metal of choice of young India.
Appeal lies in the high emotional connect of the metal and innovative designs
which are reflective of the international trends.
Price: Rs
45000 onwards

Availability: Leading retailers have a platinum counter at
their stores. Please visit – to get additional information on designs and
locate a platinum authorised retailer near you.
About Platinum Guild

order to assure consumers of the purity of platinum jewellery, Platinum Guild
India Pvt. Ltd. has appointed Trust Ever Assurance Services LLP to audit and
monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum
jewellery in India comes with a Quality Assurance Card and bears the purity
mark of “Pt 950” stamped inside the piece. This also serves as an assurance of
a ‘buy back’ programme.


Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.


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