Aristocrat, from the house of Asia’s largest luggage manufacturer V.I.P industries had plenty of
reason to cheer at the recently concluded 2017 DMA Echo International Awards
held in New York. The brand brought home a bronze in the use of Artificial
Intelligence’ category for its campaign, “Unpack your dreams”. The campaign led
by Indian cricketers R Ashwin and Rohit Sharma, aimed
towards individuals who are ambitious and constantly pursue their passion.
educate the consumers about its new offering, the brand unveiled a digital film
through its social media platforms that featured the ace cricketers. In the
film, Rohit Sharma and R. Ashwin play the role of selectors and put the brand’s
new products through a series of tests.
The cricketers test the Aston, Morris and the Dio collection for their
build, durability and space.
ace cricketers also double up as travel and luggage experts while advising
their fans on issues that they face while packing for holidays, day to day
response based marketing awards on the international marketing calendar. The
Data & Marketing Association (DMA) ECHO AWARDS 2017, was held at New York
this year with a panel of 240 judges, representing the international data and
marketing community, participated in
three rigorous rounds of recognizing and judging success across the entire
marketing ecosystem, consisting of 31 different categories.
President Sales and Marketing, commented, “An Echo is globally considered
to be among the most coveted awards for effective response based communication.
And to this winning the bronze award feels truly wonderful.”
year 2017 has been a prodigious year for Aristocrat as it has won a hat-trick
of awards such as the Kyoorius
awards where the brand won the White
Elephant in the category ‘Media – Use of social platforms’ and the IDMA awards, Gold in Best Digital Response
No. 1 luggage manufacturer and the second largest manufacturer of moulded
luggage in the world. VIP leads all other brands with a dominant 60% market
share with its products reaching over 8000 retail outlets across the country
and over 1300 outlets spread across 5 continents in 27 countries. VIP’s product
offerings include a variety of hard and soft luggage– strolleys, suitcases,
duffle bags, overnight travel solutions, executive cases, backpacks and even
travel accessories. VIP Industries has a global footprint with its products
available across India Middle East, the UK, USA, Germany, Spain, Italy and
select African and South East Asian countries.
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