~Amazon Fashion recognizes young talent from Pearl Academy~
~Customers on Amazon.in can easily discover fresh and upcoming designers
exclusively on The Designer Boutique at Amazon.in~
Bangalore, October 25, 2017: Pearl Academy and Amazon announced its exclusive initiative to showcase
graduating students’ and alumni’s creations at the recently launched ‘The
Designer Boutique’ at Amazon.in.  As Pearl Academy celebrates its 25 years
of nurturing creative minds, this tie up is special for budding designers who
would now get the platform to take their creations to millions of customers
across the country. This comes as a part of Amazon Fashion’s move to democratize
designer-wear in India and bring it to customers’ doorsteps with an ease of
shopping on Amazon.in.
The Designer
Boutique
at Amazon.in brings together an eclectic mix of designers and designs,
making Amazon.in the go-to destination for emerging, established and upcoming
designers. The boutique, uniquely positioned to provide affordability and
accessibility to customers, houses pret collections from over 50 designers and
offers a direct opportunity to explore new and upcoming talent in the country. Starting from INR 1500 to 30000, The Designer Boutique
at Amazon.in offers 12,000 products for both women and men across apparels,
accessories and footwear.
The boutique
will be refreshed constantly with increased selection, adding hundreds of
budding and talented young designers from Pearl Academy to make their
collections more visible and easily discoverable.


Nandita Abraham, CEO, Pearl Academy, said, It gives us immense pride to announce our tie-up with Amazon
India. For the last 25 years it has been our constant endeavor to provide the
best of platforms and opportunities to our students and help further their
career goals. This opportunity will act as a launch pad for young designers and
alumni to showcase their creations at amazon.in.


Head of Amazon Fashion, Mr Arun Sirdeshmukh said, The Designer Boutique at Amazon.in offers an opportunity for emerging
and established designers to present their creations to customers across the
country in numbers that cannot be matched by any single store, thus allowing
them to focus on their core products and inherent creative talent. We are
excited to tie up with Pearl Academy and we want their talented alumni to
leverage our investments in technology and infrastructure to unlock the true
potential of their products. Our endeavor is to make designer-wear available,
affordable and accessible so customers can easily discover and enjoy shopping
for their favorite designers under one roof”,
he added. 
  


About Pearl
Academy
Pearl Academy,
India’s leading institution in design, fashion, creative businesses and media
studies has been a catalyst for success of the students across creative
industries for over two decades. With a legacy of 25 years, Pearl Academy
offers over 30 uniquely designed under-graduate, post-graduate and professional
development pathway through its campuses in Delhi NCR (East & West), Jaipur
and Mumbai. Its reputation of preparing ‘Industry ready’ professionals has been
recognized by leading fashion, retail and design brands, which has helped in
establishing a healthy track record of over 95 per cent placement for the last
three years. Its path-breaking alliances with renowned bodies such as the
Fashion Design Council of India (FDCI) and Institute of Indian Interior
Designers (IIID) have ensured that its faculty and students get an exclusive
access to ‘industry in the classroom’.  
The
institution was ranked as the best private fashion college in India for the
fourth consecutive year by India Today – AC Nielson survey, The Week- Hansa Survey
and Outlook – Drshti Survey. Academy was awarded the ‘Best Design Institute in
India’ 2016 and 2017 by industry body ASSOCHAM. Jaipur campus of the academy
was ranked as one of the most beautiful college campuses in India by India
Today. The institution was also awarded as ‘Best Education Brands 2017’ in
Fashion Design Category by The Economic Times. Pearl Academy is a member of
Laureate International Universities network, a global network that has presence
in 25 countries, serving more than one million students. The Academy is also
closely associated with renowned global institutions such as London College of
Fashion (England), Domus Academy (Italy), Media Design School (New Zealand) and
NABA (Milan) amongst many others. For more information, please visit: www.pearlacademy.com 

Amazon Fashion
is the largest Fashion destination in the country
with
leadership in selection across all fashion categories. Amazon Fashion customers
can browse over two million fashion products from specially curated stores for
Apparels, Shoes, Jewelry, Handbag, Luggage, and Watches. Amazon is constantly
exploring new innovations in technology to enhance the customer experience
online. In addition to providing customers with an intuitive search and browse
experience, Amazon Fashion has further elevated the experience by allowing
customers to shop seamlessly for their favorite brands using the ‘Top Brands’
filter and also recently launched ‘auto-exchange’ feature for seamless returns.
 About
Amazon.in   
                                                                                                           
The Amazon.in marketplace is
operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com,
Inc. (NASDAQ: AMZN). Amazon.in
seeks to build the most customer-centric online destination for customers to
find and discover virtually anything they want to buy online by giving them
more of what they want – vast selection, low prices, fast and reliable
delivery, and a trusted and convenient experience; and provide sellers with a
world-class e-commerce platform.
About Amazon
Amazon is
guided by four principles: customer obsession rather than competitor focus,
passion for invention, commitment to operational excellence, and long-term
thinking. Customer reviews, 1-Click shopping, personalized recommendations,
Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services
pioneered by Amazon. For more information, visit www.amazon.com/about.
 ***

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