enters the India Book of Records with India’s Tallest Diya~
~The spectacular Diya was unveiled by
Prathmesh Zamindar, Royal family of Indore city~

Indore, September 26, 2017:
As a prelude to the festival of lights, Pantaloons, India’s leading family
fashion destination from Aditya Birla Fashion and Retail Ltd., created India’s Tallest
Diya in Indore. The brand etched its name in the India Book of Records once again
for creating ‘India’s
Tallest Diya’
measuring 23ft in height and 22 width.
The spectacular Diya was unveiled by Prathmesh
Zamindar, Royal family of Indore city
to usher in the celebrations.
is one of the most significant festivals of the country; and with Diya being
symbolic of the victory of good over evil; it is a quintessential part of the
celebrations. The majestic Diya, capturing the essence of Diwali was a sight to
behold, as it stood tall and mighty in all its glory at Treasure Island Mall, Indore. The splendid
structure was made by a team
of 25 specialists over a period of 15 days, using 75 kg iron waste. This phenomenal work
of art will be on display till
22nd October.

Gaurav Chakravarty, Head, Marketing
& Loyalty, Pantaloons
 said, This is a moment of pride for us as we
enter the India Book of Records for the third consecutive time; the first
record made for

the second feat for

and this time for creating the
Tallest Diya. At Pantaloons, we believe in creating enriching
experiences that bring consumers closer to the brand, our campaign ‘
Dil mein Diwali, Style mein Pantaloons’ reflects this philosophy. With Diwali
just around the corner, we invite our consumers to partake in the festivities
as we introduce our fabulous festive collection and exciting offers.”

This Diwali, Pantaloons urges you to spread the
light not the noise by saying no to firecrackers.
Fabulous Diwali Collection: Pantaloons
Diwali Collection is just fantastic. The design philosophy at Pantaloons is to
create fashion that makes customers find a “New You” every time they
festive collection captures the latest trends like cold shoulders, crop
tops, statement tees, bardo dresses, embroidered and patched denims, badges,
asymmetric and long length kurtas, jewel tone and printed shirts,
etc. These
trends are offered to customers at truly WOW prices.
is undoubtedly the denim destination, its wide range is sure to leave
customers spoilt for choice. From gym to street looks with the athleisure range,
to a delightful party collection, to spunky street wear from SF
Jeans, Pantaloons is poised to be the favourite hangout for the youth this
festive season.
Best Brands in Store:
Men’s Wear:
Louis Philippe, Van Heusen, Allen Solly, Peter England, John Miller, Richard
Parker, Levi’s, Pepe, Spykar, John Players Jeans, SF Jeans, Bare Denim, Louis
Philippe Sport, Peter England Casual, Indigo Nation, Celio, Byford, Urban
Eagle, Ajile, Manyavar, Indus Route
New In-store: 
Sportswear by US Polo, denim wear from Wrangler and Urban
Eagle Denim
and effortless, casual range from Spiritus.

Women’s Western Wear: Zink
London, 109F, Honey, AND, Annabelle, Levi’s, Pepe, Kraus, Jealous 21, SF Jeans,
Bare Denim, Ajile, Wills Lifestyle, Alto Moda
New In-store: 
Occasion wear by Latin Quarters and trendy, party collection from Forever

Ethnic Wear
: BIBA, Trishaa, W, Rangmanch, Global Desi, Fusion
Beats, Akkriti, Indian Ink

Mix and Match range from Aurelia
Kids Wear:
Barbie, Gini & Jony, Bare, Poppers, Chalk, Chirpie Pie
New In-store:  Amazing toddler
collection from

Best Offer in Store:
Pantaloons offers unbeatable offers that have been designed keeping our
customer’s convenience in mind. One can shop across multiple visits, club
purchases across multiple visits & upgrade to grander gifts:
  • Classy Skybags
    Large Trolley bag

    worth Rs. 9,990, on shopping for Rs. 25,000 for just 1499, or
  • Classy Skybags
    Cabin Trolley bag

    worth Rs. 5,830, on shopping for Rs. 15,000 for just Rs. 999, or
  • A premium  Borosil
    17 pcs dinner
    worth Rs. 2,250 on shopping for Rs. 7,000 for just Rs. 399,or
  • FnS
    18pcs cutlery set

    worth Rs. 1495 on shopping of Rs. 4500 for just Rs. 149
invites its customers to visit stores and join the Diwali celebrations.
About The India Book of Records
India Book of Records is dedicated to identify the excellence and to honor
the most deserving one, while maintaining the highest level of transparency and
the fair processing. We have a team of professionals who work round the clock
in accordance with International Protocol for Records (IPR), where preserving
the evidence of records for future reference and forming Guidelines to Set
Records (GSR) are among some of the major responsibilities. India Book of
Records is registered with the Government of India with RNI no HARENG/2010/32259.
Book of Records is affiliated to Asia Book of Records and follows International
Protocol of Records (IPRs) as per the consensus arrived at the meeting of the
Chief Editors of National Record Books, Ho Chi Minh City, Vietnam.
About Pantaloons
a division of Aditya Birla Fashion and Retail Ltd. is one of India’s largest
and fastest growing big box fashion retailers. Constantly innovating designs,
concepts and products by infusing the latest trends in fashion and clothing
styles, Pantaloons has a repertoire of lifestyle brands to cater to every
consumer’s needs across multiple occasions. The first Pantaloons store was
launched in Kolkata in 1997. Over the years, the brand has undergone an
evolution process to bring to life compelling trends and styles catering to
every fashion need for women, men and kids.
About Aditya Birla Fashion and Retail Limited
Aditya Birla Fashion and Retail Ltd.
(ABFRL) was formed after the consolidation of the branded apparel businesses of
Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion
division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL)
and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post
the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd.
ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s
largest fashion network with over 8,000 points of sale in over 700+ cities and
towns, which include more than 2,000 exclusive ABFRL brand outlets.
Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

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