On World Food Day, SonyLIV introduces the genre of food!


~ Ropes in Sanjeev Kapoor, Rajshri Food and India’s top celebrity chefs to curate the digital food
experience ~ 

~ SonyLIV’s 4000 hours of exclusive food content to double within the next 12 months ~
Press ReleaseMumbai, October 16, 2017 

This World Food Day, SonyLIV introduces the food
genre to its existing line-up of diversified content, thereby being the first
mover in the OTT space to introduce food as a genre. Not only that, but SonyLIV
is committed to bring the best of world cuisine to its viewers and will double
its exclusive food content from the existing 4000 hours to more than 8000
hours, within the next 12 months. Giving its viewers and subscribers a whole
new level of experience of engaging with food, SonyLIV has joined hands with
Padma Shri awardee, Chef Sanjeev Kapoor, Rajshri Food and other top celebrity
chefs to satiate the taste-buds of food lovers and enthusiasts alike and take
them on a gastronomic delight.

This collaboration strengthens SonyLIV’s status as
pioneers in the digital space and the definitive online destination for the
viewers’ entertainment needs. FoodFood is an Indian food and lifestyle channel
that has been synonymous with the best savoury dishes and food trivia since its
launch in 2011. From young kids to grandparents, the show features delicacies
that cater to everyone’s taste-buds! FoodFood will continue its run on SonyLIV
by bringing the best from the culinary world to your devices, as well as
engaging discussions between chef Sanjeev Kapoor and other celebrated Indian
chefs like Harpal Singh Sokhi, Amrita Raichand, Anupa Das, Ajay Chopra,
Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi,
Shantanu Gupte and Pranav Joshi to name a few. FoodFood will be available as a
LIVE channel on SonyLIV.
Rajshri Food has emerged as a popular YouTube
channel that meets the needs of the millennials by offering them an assortment
of quick fix recipes, main courses and healthy alternatives that will feature
renowned chefs like Varun Inamdar and Ruchi Bharani. SonyLIV will feature these
culinary episodes spanning a duration of 5-7 minutes each.

Comments: Uday Sodhi, EVP and Head – Digital
Business, Sony Pictures Networks India (SPN): “With the introduction of the
food genre, SonyLIV is committed to engaging its viewers with the best of world
cuisine curated by top celebrity chefs. We have displayed our pioneering edge
by being the first OTT platform in India to introduce the category of food. Not
only that, we are committed to doubling our repertoire of exclusive food
content from 4000 hours to over 8000 hours over the next 12 months. Food is
going to be a major genre on SonyLIV going forward, in addition to
entertainment and sports.”
Sanjeev Kapoor, Celebrity Chef: “Via this
association with SonyLIV, I hope to repeat the same success in a new digital
world. SonyLIV’s massive user base further inspires me to dig deep into the
vast culinary world and continue to bring newer, mouth-watering dishes to
millions of devoted users of the platform. Experimentation and innovation are
the key pillars for any chef and we will display the best that world cuisine
has to offer. India is a food-loving country and this free service from SonyLIV
is bound to attract a large viewer population of foodies and food-enthusiasts.”
Neha Barjatya Trustee, Rajshri Foundation:
“It gives us great pleasure to partner with SonyLIV for Rajshri Food, one
of India’s largest food channels on YouTube with more than 800 pure veg
recipes. Over the years, Rajshri Food has pioneered a wide array of innovative
content and formats in bringing the joy of vegetarian Indian cooking to a
global audience. Food, they say, is the ingredient that binds us together. The
SonyLIV-Rajshri Food partnership will make that bond stronger. Combining
innovation with savvy marketing, SonyLIV has built an amazing industry-leading
entertainment platform in just a few years. This association will add to the
richness of content available on SonyLIV, and enables Rajshri Food to reach
food lovers on a screen closest to them.”
About SonyLIV:

SonyLIV is the first premium Video on demand (VOD)
service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for
users on all devices. Launched in January 2013, it enables users to discover 20
years of rich content from the network channels of Sony Pictures Networks’ Pvt.
Ltd. It also provides a rich array of movies, strong line-up of events across
all sports, shows, music, product reviews. With over 37 million app downloads
so far, SonyLIV is the first amongst its competition to provide original
exclusive premium content. As a true pioneer in its space, SonyLIV launched
India’s first-ever original show exclusively for the online platform earlier
this year.
With #LoveBytes, it became the country’s first
digital video-on- demand (VOD) platform to introduce an innovation of this
nature. SonyLIV also launched YOLO – You Only Live Once, the first-ever
regional language web-series on an OTT platform in India and LIV FIT the
first-ever health and wellness segment on an OTT platform in the country. In
October 2016, SonyLIV also introduced LIV Kids as its premium content
especially designed for children. Streaming the biggest football tournament of
2016 – UEFA European Championship 2016 and making SonyLIV the most preferred
online destination for football fans. With 20 million hits from highly engaged
urban sports millennials and 90 million interactions.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is a
subsidiary of Sony Corporation which owns and operates the Sony Entertainment
network of television channels. SPN comprises 31 channels including Sony
Entertainment Television (SET and SET HD), one of India’s leading Hindi general
entertainment television channels; MAX, India’s premium Hindi movies and
special events channel; MAX 2, another Hindi movie channel showcasing great
India Cinema; MAX HD, a high definition Hindi movie channel airing premium
quality films; WAH, the TA channel for Hindi movies; SAB and SAB HD the
family-oriented Hindi comedy entertainment channels; PAL, a genre leader in
rural Hindi speaking markets (HSM) showcasing the best of Hindi general
entertainment and Hindi movies from SPN‟s content library; PIX and PIX HD, the
English movie channels; LePlex HD showing critically-acclaimed Hollywood films;
AXN and AXN HD, the action and adventure-oriented English entertainment
channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual
entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a
refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music;
YAY!, the kids entertainment channel; Sports Network comprising 11 sports
entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY
TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD,
SONY TEN GOLF HD; SonyLIV – the digital entertainment VOD platform, SPN
Productions, the networks‟
film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND)
that distributes the networks television channels across different genres and
languages through multiple content delivery platforms. SPN reaches out to over
700 million viewers in India and is available in 167 countries. The network has
been awarded the elite title of “Aon Best Employers India‟ in the 2017 edition
in recognition of SPN‟s
unique workplace culture and exceptional people practices. Sony Pictures
Networks India is in its 22nd year of operations in India.
For further information, please contact:
Jolenta D’Souza: +91 9167265512 |
[email protected]

Farnaz Bharwani: +91 9920724435 |
[email protected]



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Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

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