gets Experience Centres at the Kempegowda International Airport and at Phoenix
Marketcity; Pune at Season’s Mall
Centre uses innovative application of technologies like Hologram & VR to create an immersive experience for both
consumers and builders
October 23, 2017 Magicbricks, India’s
No. 1 property site, today announced the launch of its much talked about ‘Experience
Centre’ in Bengaluru and Pune as a part of its footprint expansion. Bengaluru will have Experience Centres
at the Kempegowda International Airport and at Phoenix
Marketcity in Bengaluru while Pune will have it at the Season’s Mall.
developers from Bengaluru, Sterling, Orchid, DS Max, Prestige and Vaishnavi have
come on board while Mittal Group, Vishal
Group, Sai Proviso Developers, Prithvi Edifice and Amanora will be showcasing their properties in Pune.
has pioneered the Experience Centre that marries the real and
the virtual world and brings a never before seen immersive experience for both
the builders and the consumer. The Experience
Centre uses innovative application of technologies to help
buyers “virtually experience” the homes, discover all possible
related details and even talk to expert advisors on spot. Magicbricks had
launched the first Experience Centre was launched in Mumbai last year at the
WEH Metro Station in Andheri.
the launch of Experience Centre, Mr.
Sudhir Pai, CEO, Magicbricks, said: “We are extremely delighted to bring
our Experience Centre to Bengaluru and Pune. Experience Centre marries the
online and offline worlds to address specific issues that consumers face during
the home buying journey. Property buying is a high-touch purchase with a long
gestation period. With Experience Centres, we aim to address the
challenges faced by buyers and make their decision making easier. This
will in turn help reduce the buying cycle for the buyer. The Experience
Centre uses futuristic technologies like Virtual Realty, 3D hologram and
multimedia to ease out the home buying journey. We have tens of projects and a
lot more content will also be running shortly. Developers stand to gain from
the trust incorporated in Magicbricks by the consumers and position themselves
as an innovative and pro-tech brand.”
Experience Centre has five key features – discovery zone, virtual reality zone,
hologram zone, multimedia screen and RFID cards. The discovery zone comprises
two interactive screens (65” and 22” full HD screens) to search for properties
across localities and to shortlist projects. The virtual reality zone will
help consumers take a virtual walk through of the sample flat and the hologram
zone will render a 3D rotating hologram of projects at unit level, tower level
or complete project level. The multimedia screen, which is a 75” 4K LED screen,
plays HD videos and images of various properties and all registered users will
be given a RFID card, which will also double as an USB drive and would store
all the search details of the consumer.
India’s No.1 property site. With monthly
traffic exceeding 12 million visits and with an active base of over 14 lakh+
property listings, Magicbricks provides the largest platform for buyers and
sellers of property to connect with each other in a clear, transparent manner.
With this in mind, Magicbricks has innovated several product features, content
and research services, which have helped us, build the largest audience pool.
Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.