LOUVRE ABU DHABI SIGNS LANDMARK PARTNERSHIP WITH ETIHAD AIRWAYS!

Abu Dhabi, United Arab Emirates – Louvre
Abu Dhabi today signed the first exclusive platinum partnership with Etihad
Airways
. The symbolic ceremony took place under the museum’s spectacular dome
and its ‘Rain of Light’ effect.
Louvre Abu Dhabi will officially open
on 11 November as an iconic landmark on the city’s geographical, cultural and
tourist landscape. The architectural masterpiece is one of only a few truly universal
museums in the world, awe-inspiring in both its scale and design.
                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                                                                     

His Excellency Saif
Saeed Ghobash, Director General of the Department of Culture &
Tourism – Abu Dhabi, said: “This important partnership comes at an exciting
time as we prepare for our grand opening next month. Louvre Abu Dhabi and
Etihad Airways not only bring people from around the world to Abu Dhabi, but
they are both universal in nature. For the museum, this idea of universal is
about understanding human connections from the beginning of time until the present
through art. We look forward to celebrating Louvre Abu Dhabi’s opening with the
support of our Platinum partner.”
As a Platinum partner, Etihad will
work closely with Louvre Abu Dhabi on areas of brand partnership, marketing,
social media, public and media relations, events and exhibitions, cultural
exchanges, cargo support, inflight programming, and travel trade support.
Etihad Airways’ destination management company, Hala, will collaborate with the
museum on bespoke tour packages in Abu Dhabi.
Peter Baumgartner,
Etihad Airways Chief Executive Officer,
said: “Louvre Abu Dhabi is a universal
institution showcasing the achievements of mankind in art, in culture, in
humanity – a beacon welcoming visitors to these shores for generations to come.”
Etihad Airways and
Louvre Abu Dhabi are two leading characters in the same story and we share a
deep bond. As the national airline of the UAE, flying from Abu Dhabi to the
world, we are also a universal connector of people. Together with our partners
at Louvre Abu Dhabi and the Department of Culture & Tourism – Abu Dhabi, we
are committed to bringing guests from across our global network to our home, and
to co-creating experiences which will showcase this magnificent museum.”
High resolution images
are available on the following link: https://we.tl/LZqo6nswtn

(Left to right) Peter Baumgartner, Etihad Airways Chief Executive Officer, and HE Saif Saeed Ghobash, Director General of the
Department of Culture & Tourism – Abu Dhabi, flanked by members of Etihad Airways’ Cabin Crew,
sign the landmark partnership agreement under the Louvre Abu Dhabi’s
spectacular dome.
 (Left to right) Peter Baumgartner, Etihad Airways Chief Executive Officer, Manuel Rabaté, Louvre Abu
Dhabi Director, and HE Saif Saeed Ghobash, Director General of the
Department of Culture & Tourism – Abu Dhabi, flanked by members of Etihad Airways’ Cabin Crew,
celebrate the landmark partnership agreement under the Louvre Abu Dhabi’s
spectacular dome.
About Louvre Abu Dhabi
Louvre Abu Dhabi is a universal museum on Saadiyat Island that exhibits
art and artefacts from ancient times to the present day, its mission is to
celebrate cultural exchange and diversity. Designed by French architect Jean
Nouvel, the museum represents an Arab madina (city) with its 23 permanent
galleries, exhibition galleries, Children’s Museum, auditorium, restaurants,
retail and a research centre. Surrounded by the sea, visitors can walk the
promenades beneath the museum’s stunning dome. They can experience Nouvel’s
enchanting ‘rain of light’, inspired by the shadows of overlapping palm trees
in the UAE’s precious oases where travellers once crossed paths.
Artworks on display originate from civilizations all over the world.
They have been brought together to highlight universal themes and similar
influences. This marks a departure from many traditional Western museums which
separate objects from different civilizations. Themes at Louvre Abu Dhabi
include: the portrayal of power; the representation of the divine; exploring
unknown lands; and the dawn of globalization. Louvre Abu Dhabi has acquired
more than 600 artworks to date including individual works, series and
collections. Many of these will be exhibited alongside 300 works on loan from
13 leading French institutions.
Louvre Abu Dhabi was born of an intergovernmental agreement between the
governments of Abu Dhabi and France in 2007. The agreement includes the loan of
the name of Louvre is on loan for a period of 30 years and 6 months; art works
from French institutions for 10 years on a decreasing basis as the permanent
collection grows; and the programming of temporary exhibitions for 15 years.
About
Etihad Aviation Group
Etihad
Aviation Group (EAG) is a diversified global aviation and travel group
comprising five business divisions – Etihad Airways, the national airline of
the United Arab Emirates, Etihad Airways Engineering, Etihad Airport Services,
Hala Group and Airline Equity Partners.

From its
Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve, more
than 110 passenger and cargo destinations in the Middle East, Africa, Europe,
Asia, Australia and the Americas. The airline has a fleet of over 120 Airbus
and Boeing aircraft. In 2013, it placed firm orders for 204 aircraft, which
included 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s.
For more information, please visit: etihad.com

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Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.


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