New- Delhi, August 25, 2017Saavn has
exclusively launched Bom Diggy, an upbeat Punjabi-English song which is a
collaboration between desi artists Zack Knight and Jasmin Walia. The two have come
on board with Saavn on the pop song which has been influenced by Zack’s
distinct sound that blends ethnic world music with R&B. The song went live
today exclusively on Saavn. This is the latest release from the international
music streaming service Saavn’s artist development program, Artist Originals
Zack Knight is one of the UK’s most
formidable South Asian artists and songwriters today. Aside from writing
several top charting songs and three consecutive Number 1s on the BBC Asian
Network Download Chart
, Zack has also performed at sold out arenas like the
Hammersmith Apollo, Wembley & O2 Arena. Knight is one of the very few
singer-songwriters who produces, composes and engineers his own music. 
Commenting on the launch, Zack Knight said, “Working
with Artist Originals has been great so far. With this type of fusion music,
Saavn is really well placed with the power of their streaming platform catering
to both Western and Indian audiences. They’ve been really supportive of our
vision and I look forward to working with them in the future.”

This isn’t the first time Zack has
collaborated with Jasmin Walia, who rose to the limelight after success on the
UK’s popular ITV show ‘The Only Way Is Essex’. The two also worked together on
‘Dum Dee Dum,’ which currently has over 12 million views. 

Commenting on
the song launch, Jasmin Walai
said, “I am so excited about the release of Bom Diggy. The drop in the song is
crazy!  Zack is a very hard working & talented individual and I really
enjoy working with him.  We have been in talks with Saavn and their new
program ‘Artist Originals’ for a while, so I am glad we have finally all come
together. They shared the same vision as me and Zack about the record. I think
it’s great how much they believe in the song which is the most important

Saavn’s Artist Originals (AO)
repertoire was a program that launched in February of this year to empower
artists, songwriters and producers from around the world and connect East-West
talent and fans. Indian hip-hop star, Naezy, Toronto-based DJ, Sickick and
singer-songwriter, Prateek Kuhad have also launched songs under the AO program.

Hear Bom Diggy now

Watch the Video now- 

Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

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