Indore, September2, 2017Radisson Blu, the iconic hotel brand driven by
innovation and design, launches ‘The Art of Weddings’, a campaign created exclusively
for the India market. Building on the brand’s global ‘Something Blu, A Wedding
of a Kind’
concept, the initiative will run across all of India’s 34 Radisson
Blu hotels
. Aimed at establishing the upper-upscale brand as the venue of
choice for weddings and bridal related events, ‘The Art of Weddings’ is
targeted at new age Indian couples and brings together the
finest names in wedding services
for a truly elegant, stylish and sophisticated wedding experience. Special
privileges such as food and beverage discounts and a bonus of 25,000
Club CarlsonSM Gold Points
, will be extended to all wedding bookings
made at Radisson Blu hotels across India during the campaign period.
Art of Weddings’
will roll out in the form of a two-day lavish experiential
‘Wedding Fair’ at Radisson Blu Hotel New Delhi Paschim Vihar on August 25 and
26 and

Radisson Blu Hotel Indore on September 2 and 3.
Partnering with the campaign
are – India’s finest couture designer,
Payal Singhal
who will present ‘The Azure Collection’, an exclusive line
designed for Radisson Blu; renowned
Celebrity Chef from Radisson Blu, Rakesh Sethi and his specially curated
signature dishes; Ramit Batra, acclaimed destination
wedding photographer and storyteller, who ties together vibrant and colorful
memories of weddings through his photography; Puneet Gupta and his fashionable,
bespoke wedding invitation designs; Jewels D’Allure that will bring together
personalized, high-end jewellery and Eclairs Cakes; a specialist in designer wedding
cakes. Leading Make-up artist Kangana Kochhar will also participate in the New
Delhi Fair
to help would-be brides look their best on their special day.
Bespoke wedding packages include
Silver and Gold Tier options with highlights such as Signature dishes by Rakesh
a complimentary upgrade to Club CarlsonSM
status and exclusive offers with local sari houses, jewellers
and florists. Couples who book a wedding at either Radisson Blu Hotel New Delhi
Paschim Vihar or Radisson Blu Indore Hotel
during the ‘Fairs’ also stand a
chance to win specially
crafted Payal Singhal outfits worth INR 50,000

Experiential workshops are also a key feature
at the ‘Wedding Fairs’.  Attendees will
learn how to create an unforgettable destination wedding, select an ideal
wedding invitation, trousseau and other gift packing techniques and latest trends,
styles and flavors in the world of wedding cakes and much more. An exclusive
session with Payal Singhal on a bride’s trousseau is also open for first 20
registrations in each city.
Sandy Russell, vice
president, commercial operations, Asia Pacific, Carlson Residue Hotel Group
said, “India is a very important market for us where we are committed to
strengthening our brand presence. The ‘Art of Weddings’ taps on the huge
potential of the wedding market in India and is unique in its targeting,
delivery and reach. The campaign is
designed to create personalized wedding experiences and we
are confident that the campaign will resonate strongly with consumers in the

Raj Rana, chief executive officer,
South Asia,
Carlson Rezidor Hotel Group
said, We are excited to launch The
Art of Weddings
in India where we have
Radisson Blu hotels
located in primary and secondary cities. We
believe that Radisson Blu with its service philosophy of
Yes I Can!SM is uniquely positioned to deliver a
destination for all wedding needs of the Indian consumer. By introducing this
campaign across all Radisson Blu hotels in India at one-go, we have ensured an
inclusive, consistent and seamless experience for all guests looking to book
their special occasion with us and we hope to leverage our strong brand
presence across the country to maximize guest service.”

Blu Hotel New Delhi Paschim Vihar
offers ‘Olympus’, a spectacular, one-of-a-kind
banqueting facility, spread over 12,000 square feet with a sky view deck. The
hotel’s wedding specialists work with guests to create themed interiors with
customized food and beverage menus to ensure the best wedding experience. Radisson
Blu Hotel
Indore encompasses over 3,250 square meters of modern and elegant
blowout banquet space to hold cocktail receptions, sit-down dinners and
stand-up buffets.
The hotel closely assists in providing solutions for every
requirement from the wedding ceremony to the honeymoon through stylish venue,
chic accommodation and exquisite food choices.
is free and open to the public at both ‘Wedding Fairs’. For additional
information on ‘The Art of Weddings’, 
please visit:

About Radisson Blu®
Radisson Blu® is one of
the world’s leading hotel brands with 300 hotels in operation in 69 countries
and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality
is characterized by a unique Yes I Can!SM service philosophy,
and all of its first class hotels offer a range of signature features that are
empathetic to the challenges of modern travel, including the 100% Satisfaction
. Distinguished the world over as the brand with Hotels Designed to
, Radisson Blu
offers a vivid visual celebration of
leading-edge style where the delight is in the detail. Radisson Blu hotels are
located in prime locations in major cities, airport gateways and leisure
destinations across the world.
is a part of Carlson Rezidor Hotel Group, which also includes Quorvus
Collection, Radisson®, Radisson RED, Park Plaza®, Park
Inn® by Radisson and Country Inns & Suites By CarlsonSM.
For reservations and more information visit, Connect with
Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and

About Carlson Rezidor Hotel Group

Rezidor Hotel Group
is one of the world’s largest and most dynamic hotel
companies and includes 1,440 hotels in operation and under development with
more than 230,000 rooms and a footprint spanning 115 countries and territories.
The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus
Collection, Radisson Blu®, Radisson®, Radisson RED, Park
Plaza®, Park Inn® by Radisson and Country Inns &
Suites By CarlsonSM. Guests can benefit from Club CarlsonSM,

a program that redefines hotel rewards with a collection of exceptional
benefits, services, and privileges at more than 1,000 hotels worldwide. Over
95,000 people are employed in Carlson Rezidor Hotel Group hotel systems and the
company is headquartered in Minneapolis, Singapore, and Brussels. 
For more
information, visit and follow on
Twitter @carlsonrezidor
 Disclaimer: The article & images used in this blog are the property of pr24x7 & the data is compiled by them.

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